Please login to the form below

Not currently logged in

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis curates interactive history of medicine exhibition

Beautiful Medicine highlights nature's role in the past and future ofdevelopment

Novartis digital exhibition

Novartis has launched an interactive exhibition that showcases the role played by nature in the history of medicine.

Beautiful Medicine is a slick 'digital exhibition' that highlights the way natural substances have been used in medicines development and what the future could hold for this area of research.

For example, Novartis is currently cataloguing and experimenting with approximately 15,000 natural products as part of its efforts to screen their responses when added to diseased cells.

These responses are then examined the biological target of the natural compound as part of work to see which cellular protein it binds to and therefore which protein most likely plays a role in the disease.

Novartis is one of the few big pharmaceutical companies still involved in 'bioprospection' - developing new products based on existing biological resources. In pursuit of possible treatments for narcolepsy the Novartis Institutes for BioMedical Research has identified a class of compounds that temporarily blocks a receptor involved with regulating wakefulness - the starting point for which was its work on ergoline alkaloids, a class of natural products synthesized by fungi.

Another firm active in this space is Pharma Mar, whose marine-derived antitumoral agent Yondelis (trabectedin) received US approval last month to treat unresectable or metastic liposarcoma or leiomyosarcoma.

10th November 2015

From: Marketing



Featured jobs

Subscribe to our email news alerts


Add my company Conferences, Events and Exhibition Stands is one of the UK’s leading event and exhibition agencies, specialising in healthcare. We understand your communication goals, whether...

Latest intelligence

How to get rep buy-in for multi-channel
How do you manage a team who may be resistant to change?...
Blog: Digital therapeutics: within our reach?
Digital therapeutics is a hot topic right now. By using digital technology to manage, treat or even prevent chronic conditions, digital therapeutics is promising to revolutionise healthcare. But is this...
figure 1
The valuable brand
Creating value beyond the pill is both possible and increasingly necessary...