Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools
by Dominic Tyer
The expansion of US-based social network for doctors SERMO this year continues apace with the debut on its first non-English capabilities.
After opening doors in Europe and Canada earlier this year the company has added translation functionality to its website and mobile app to allow Mexican and Spanish doctors to more easily engage in conversations on the network.
This will potentially give it access to 260,000 Mexican and 232,000 Spanish doctors, building on its status as the largest global social network exclusively for physicians.
Peter Kirk, CEO of SERMO, said: “Before SERMO, doctors did not have a virtual channel to collaborate with peers across borders.
“With differing medical practices around the globe and lots of remote areas where there are a low number of specialists, the ability to exchange medical wisdom with speed and security in a doctors-only social network is highly valuable and potentially life-saving for patients.”
The company is in the midst of global expansion plans and said that, already having longstanding teams in Puebla, Mexico, and Barcelona, Spain, it was natural to make Spanish its first foreign language.