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Vifor launches digital tools for iron deficiency awareness

Hopes to plug information gaps with new website and mobile app

Digital pharma intelligenceVifor Pharma has unveiled a new website and iPhone and Android mobile to support its efforts to raise awareness of iron deficiency among the third of the European population that don't know about it.

The site and app aim to provide patients, carers and HCPs will information about the causes, effects and symptoms of the condition.

Vifor's IronDeficiency.com website provides patients, carers and healthcare professionals with information about the causes, effects and symptoms of iron deficiency.
 

The firm is backing up this awareness work with its Symptom Browser app, which is available in iPhone and Android versions and also provides information about iron deficiency.
 

The work adds to Vifor's existing efforts in the area, which include the therapy area-specific @Iron_Deficiency Twitter account it launched last year.  

According to the World Health Organisation (WHO), Iron deficiency affects up to one-third of the world's population, according to the World Health Orgnization, and is particularly common in the elderly.

People with chronic diseases such as chronic kidney disease, congestive heart failure or inflammatory bowel disease are also particularly at risk.

9th December 2016

From: Marketing

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