Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Vifor launches digital tools for iron deficiency awareness

Hopes to plug information gaps with new website and mobile app

Digital pharma intelligenceVifor Pharma has unveiled a new website and iPhone and Android mobile to support its efforts to raise awareness of iron deficiency among the third of the European population that don't know about it.

The site and app aim to provide patients, carers and HCPs will information about the causes, effects and symptoms of the condition.

Vifor's IronDeficiency.com website provides patients, carers and healthcare professionals with information about the causes, effects and symptoms of iron deficiency.
 

The firm is backing up this awareness work with its Symptom Browser app, which is available in iPhone and Android versions and also provides information about iron deficiency.
 

The work adds to Vifor's existing efforts in the area, which include the therapy area-specific @Iron_Deficiency Twitter account it launched last year.  

According to the World Health Organisation (WHO), Iron deficiency affects up to one-third of the world's population, according to the World Health Orgnization, and is particularly common in the elderly.

People with chronic diseases such as chronic kidney disease, congestive heart failure or inflammatory bowel disease are also particularly at risk.

9th December 2016

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Streaming Well

Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...

Latest intelligence

Robust Review: COVID19 Assessment
See how our client utilized Rapid Payer Response (RPR) to stay informed and gain continuous insights during the recent global pandemic (COVID19)...
Human behaviour - Sept 21
All change – how untangling human behaviour can encourage better health
Driving better patient outcomes through clear, achievable practical steps that are underpinned by transparent evidence...
Health literacy in the time of COVID-19
In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...