Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Dr Google looks to reassure 'cyberchondriacs'

Starts providing more context for medical symptoms

Google symptom search 

Google is changing the way medical information is presented on its search engine to provide more context for medical symptoms.

The move could ease the worries of 'cyberchondriacs' who find themselves overwhelmed by the potential seriousness of certain symptoms when they go online to self-diagnose.

Huge numbers of people do of course turn to 'Dr Google' for healthcare information - around 1% of the 3.4 billion searches the firm processes every day are related to symptoms.

“Health content on the web can be difficult to navigate, and tends to lead people from mild symptoms to scary and unlikely conditions, which can cause unnecessary anxiety and stress,” Veronica Pinchin, product manager, search, wrote.

In response Google will answer symptom queries with a list of related conditions, and provide an overview of individual symptoms along with information on self-treatment options and what might require a doctor's visit.

The symptom information, which will first be displayed in the US in English on Google's mobile search app, was created in conjunction with Harvard Medical School and the Mayo Clinic.

“That said, symptom search (like all medical information on Google) is intended for informational purposes only, and you should always consult a doctor for medical advice,” Pinchin said.

She added: “Over time, we hope to cover more symptoms, and we also want to extend this to other languages and internationally.”

8th July 2016

From: Healthcare

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
IGNIFI

We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

Latest intelligence

Kulveer Singh
Surviving cancer: a new era for patients
Now more than ever, a shift in perspective is needed...
Crisis? No problem!
Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?
First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....

Infographics