Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Apple talks up health and fitness benefits of new Watch OS

Outlines new Breathe app and stronger fitness integration for watchOS 3

Apple Watch fitness health 

Apple continues to position its Apple Watch as a health and fitness device, and last week outlined several new features that are on the way.

One of these will be its 'breakthrough' new Breathe app, which aims to reduce stress and help users relax by encouraging them to do deep breathing exercises.

“The beautiful, calming visualisation and haptic cues guide users through deep, full breaths in sessions lasting one to five minutes and on completion, they will receive a heart rate summary,” Apple noted in a statement.

The app will be included in the next version of the smart watch's operating system - watchOS 3, which will be launched in the Autumn users and include updates to the device's fitness capabilities.

Its Activity app will include greater social engagement options, allowing users to share, compare and compete with friends, family or a personal trainer.

Meanwhile, the app has also been optimised for wheelchair users, with wheelchair pushes contributing to calorie goals, dedicated wheelchair-specific workouts and the “time to stand” movement reminder can be changed to “time to roll”.

Jeff Williams, Apple's chief operating officer, said: “Apple Watch is the ultimate companion for a healthy life and with watchOS 3 …. and the breakthrough new fitness and health features like the Breathe app make it feel like a whole new watch.”

The Apple Watch has only been on the market for one full year so far, but in that time sales outpaced those of the company's iPhone - selling twice as many in fact, albeit at a time when Apple's smartphone sales are slowing. 

Health is widely predicted as key to the Apple Watch's future, but it has yet to set the sector ablaze, and even pharma interest in the device has so far been few and far between. Novartis' app for the visually impaired being one of the most prominent industry uses of the technology.

21st June 2016

From: Marketing

Share

Tags

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Envision Pharma Group

We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...

Latest intelligence

Pandemic preparedness
The pandemic preparedness paradox
Why our efficient ‘just in time’ mentality must be replaced with a resilient ‘just in case’ activity...
Emre Vural
Sourcing R&D innovation: why pharma companies need to evolve their business models
Recent years have seen a significant shift in drug development to specialty areas...
2020 - a year to remember or forget?
2020 and the Covid pandemic brought immense challenges, and the need for change felt like it happened overnight. What have we learned and what does the future of agency working...

Infographics