Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Merck holds global 'tweet-a-thon' on World MS Day

The German company's initiative involves employees from over 20 countries

Merck is holding a global 'tweet-a-thon' as part of its activities for World MS Day, with today's initiative set to involve employees from over 20 countries.

The German pharma company began by handing its @Merckgroup Twitter account over to its Australian team, subsequently passing the baton to employees in countries such as Russia, South Africa, Poland and Greece.

Set up in 2009 by the Multiple Sclerosis International Federation (MSIF) and its members, World MS Day brings the global MS community together to share stories, raise awareness and campaign on behalf of those affected.

Some 2.3 million people around the world are estimated to be affected by multiple sclerosis and this year's campaign theme is 'independence'.

25th May 2016

Share

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

Brain power: fresh approaches to Alzheimer’s drug discovery
New alliances are learning from past mistakes and breaking down research barriers...
Genomics integration: can the NHS rise to the challenge?
Experts gather to discuss the UK’s genomic landscape...
London
“Brexit has been a catalyst for UK clinical research... it’s turbocharged change”
The UK clinical trials environment has been transformed in recent years – but can it really buck Brexit’s risks and uncertainties?...

Infographics