Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Plaudits for Bayer’s website

Ranked number two in Bowen Cragg's annual Index of Online Excellence

Bayer website 

Bayer has scored highly in a cross-industry ranking of corporate websites, coming second only to Nestlé in the results.

The company attracted praise in the Bowen Craggs Index of Online Excellence for the usability of its 'conventional' navigational and 'remarkable job of presenting itself as an exciting place to work'.

Commenting on the result Bowen Craggs said: “Bayer has been busy polishing, and with many detailed improvements has worked its way up to the second slot. It consists of a huge federation of sites and social media channels, held together with remarkable skill and allowing customers and others to get to the pages they need with little pain.”

Index of Online Excellence
1 - Nestle
2 - Bayer
3 - Eni
4 - BP
5 - GSK
5 - Novo Nordisk
5 - Roche
5 - Shell
9 - BASF
9 - Maersk
 

10th May 2016

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Cogora

Cogora has been a leader in healthcare publishing for over 30 years and has become one of the leading full-service...

Latest intelligence

Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance...
Biomarker
Encouraging signs in biomarker R&D
The cancer immunotherapy firms ramping-up biomarker R&D...
Programmatic methodology and why you should be using it
What is it? How does it work? Why is everyone talking about it? By Richard Webb - Associate Director...

Infographics