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Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Teva asthma social media campaign

Teva Pharmaceuticals Europe has launched a social media campaign that it hopes will encourage patients to make the best use of their inhalers.

The pharma firm’s Get It Right awareness drive began this week and will run through to World Asthma Day on 2 May.

The multichannel, social media initiative targets information resources to healthcare professionals and those affected by the condition.

It will be followed in June with a live-streamed broadcast for healthcare professionals on inhalation technology.

Janice Canvin, senior medical director at Teva Respiratory, said: “Ongoing education is of paramount importance in chronic diseases like asthma. This campaign enables patients to participate and have a more effective role in their own treatment, working together with their clinician to achieve optimal inhaler use and disease control.”

Poor inhaler technique has been linked to poor asthma outcomes, and the literature suggests shortcomings in correct asthma inhaler use is a key factor in optimal management.

Teva is also encouraging people affected by asthma to “spread the message on social media of ‘Get it Right’ when using asthma inhalers with the dedicated hashtag #Getitright and #worldasthmaday”.

The company has, however, chosen rather a broad hashtag for its campaign, with things that users of Twitter, for example, suggest should be ‘got right’ currently including the colour of cycle helmets and various grammatical points.

27th April 2017

From: Marketing

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