Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Teva launches asthma social media campaign

Hopes awareness drive will improve inhaler use

Teva asthma social media campaign

Teva Pharmaceuticals Europe has launched a social media campaign that it hopes will encourage patients to make the best use of their inhalers.

The pharma firm’s Get It Right awareness drive began this week and will run through to World Asthma Day on 2 May.

The multichannel, social media initiative targets information resources to healthcare professionals and those affected by the condition.

It will be followed in June with a live-streamed broadcast for healthcare professionals on inhalation technology.

Janice Canvin, senior medical director at Teva Respiratory, said: “Ongoing education is of paramount importance in chronic diseases like asthma. This campaign enables patients to participate and have a more effective role in their own treatment, working together with their clinician to achieve optimal inhaler use and disease control.”

Poor inhaler technique has been linked to poor asthma outcomes, and the literature suggests shortcomings in correct asthma inhaler use is a key factor in optimal management.

Teva is also encouraging people affected by asthma to “spread the message on social media of ‘Get it Right’ when using asthma inhalers with the dedicated hashtag #Getitright and #worldasthmaday”.

The company has, however, chosen rather a broad hashtag for its campaign, with things that users of Twitter, for example, suggest should be ‘got right’ currently including the colour of cycle helmets and various grammatical points.

27th April 2017

From: Marketing

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
OPEN Health

OPEN Health brings together deep scientific knowledge, global understanding, and broad specialist expertise to support our clients in improving health...

Latest intelligence

Numbers, navigation, and narratives: digital storytelling in medical communications
Science and storytelling aren’t often seen as compatible. One is based on cold, hard facts, while the other is synonymous with improvisation and theater. However, when done well, storytelling can...
Is this common data mistake killing your digital patient recruitment?
Without realising, you could be falling into the trap of using social data — insights into recent, relevant trends and topics — to inspire your content. Hold up. That sounds...
Dr Henry Skinner
The AMR Action Fund is combating antimicrobial resistance, but much more action is needed
By Henry Skinner, Chief Executive Officer of the AMR Action Fund...