Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis signs 'connected inhaler' deal with Propeller Health

Will connect its Breezhaler devices to Propeller's digital platform

Propeller Health digital sensor 

Novartis has signed its second 'connected inhaler' research pact in just over a year, this time agreeing a European tie-up with Propeller Health.

It adds to the pharma firm's 2016 deal with Qualcomm to develop a new, connected version of its inhaler for chronic obstructive pulmonary disease (COPD).

Novartis and Propeller will connect the Breezhaler devices to Propeller's digital platform via a new custom sensor will passively record and transmit treatment compliance data.

The inhaler is currently used as part of Novartis' Ultibro Breezhaler, Onbrez Breezhaler and Seebri Breezhaler COPD treatments.

The aim for the new connected versions of the inhaler will be to help patients and their doctors monitor adherence and “other treatment factors”, Propeller said.

The company's CEO David Van Sickle commented: “We're excited to work with the team at Novartis to connect the Breezhaler device to the Propeller platform. The addition of this major respiratory franchise represents an important next step in our mission to bring valuable digital companions to everyone's respiratory treatments.

“With data from these medication sensors and interfaces, Propeller strengthens the relationships between patients and their physicians and helps them build effective treatment programmes together.”

Since being formed in 2010 Propeller has grown quickly and said the majority of inhaled medications are connected to its software platform.

In the last year alone it added new collaborations with the likes of Boehringer Ingelheim and Vectura.

Meanwhile, for Novartis the agreement adds another route towards a connected inhaler, with the company already aiming for a 2019 launch for its Qualcomm-partnered device.

13th February 2017

From: Sales

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Porterhouse Medical

Porterhouse Medical provides medical and scientific communication services to the pharmaceutical industry across the globe, with a focus on programmes...

Latest intelligence

content marketing
Are patients ready for digital doctors?
How can technology truly benefit health delivery?...
The Pharma Multi-channel Marketing Maturity Model
Download our Pharma Multi-channel Marketing Maturity Model which provides a useful one-page ready-reckoner to see where you are on your multi-channel marketing journey....
A Spotlight on Healthcare Communications Advocacy by Alastair Kent
...

Infographics