Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis tie-up with IBM Watson Health in breast cancer

Will combine real-world patient data and cognitive computing

IBM Watson Health

Novartis has become the latest pharmaceutical company to partner with IBM Watson, with pharma firm and IT company set to collaborate in advanced breast cancer.

The partners will combine real-world patient data and cognitive computing to ‘optimise cancer care and improve outcomes’.

Bruno Strigini, CEO at Novartis Oncology, said: "Through this collaboration with IBM Watson Health, we will use real-world breast cancer data and cognitive computing to identify solutions that may help physicians better understand which therapy may be best for which patients or advise clinical practice guidelines, with the goal of improving patient outcomes and experiences.

"We hope this collaboration also uncovers care efficiencies that can be applied beyond breast cancer."

The Swiss pharma firm will see it work with IBM Watson Health on a ‘cognitive solution’ that can provide better insights on the expected outcomes of breast cancer treatment options.

In particular the companies will be look at which combinations and sequences of treatments can lead to the best patient outcomes in breast cancer, a priority area for Novartis Oncology.

Anil Jain, chief medical informatics officer at IBM Watson Health, said: "As the industry shifts toward value-based care, it's critical for clinicians to understand the real-world outcomes of therapeutics on subsets of their patients, and our goal ultimately is to put those insights into oncologists' hands.

“With the deep expertise of Novartis in breast cancer, we are confident that this collaboration may provide transformative tools for clinicians and patients to make more informed treatment decisions."

For IBM the deal marks the latest stage in expanding a client base that already includes work with Otsuka and Novo Nordisk, using healthcare data in psychiatric disorders and diabetes respectively.

The firm has also been successful at persuading pharma clients to use its software for drug research, where it’s working with Pfizer, Lundbeck and Teva.

6th June 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Hayward Medical Communications

Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...

Latest intelligence

The gene therapy revolution
Gene therapies are bringing new hope for many people with diseases caused by genetic disorders...
PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
Seduction_feature_image_thumb.jpg
Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

Infographics