Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Teva launches online cancer portal My Day

Follows social listening project on gender differences in cancer discussions

Teva 

Teva has launched an online cancer portal that aims to help patients and carers connect with an online support community and learn more about their condition.

The debut of My Day follows a Teva-sponsored social media listening project that identified differences in the way that men and women talk about cancer online.

The firm said its new portal was named to reflect “the unique journey each cancer patient experiences” and that it would be guided by an independent, medical advisory board.

Dr Susanne West, senior director, head of customer and patient insight at Teva Pharmaceuticals Europe, said: “We know cancer isn't one disease, but rather, a number of diseases. And we see from our social listening research that across different types of cancer, patients and their caregivers are having very different cancer conversations. 

“So online cancer resources - like My Day - need to account for this, especially as patients increasingly go online to complement their in-person consultations with their physician.”

The social media listening research found male prostate cancer patients tended to focus on 'technical details', while female breast cancer patients made greater use of 'emotional' language.

The study also found that women with breast cancer, though seemingly more actively talking online about their cancer, received significantly less online support than men with prostate cancer.

The Teva-sponsored research was carried out by healthcare data firm Treato, which identified 21,030 online posts from 2013 to 2016 covering breast, lung, lymphoma and prostate cancer. For breast cancer, its analysts identified 7,826 posts from online forums such as breastcancercare.org.uk and for prostate cancer 2,989 posts were identified from the likes of patient.info.

3rd March 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Complete Medical Communications (CMC)

CMC is a leading global agency dedicated to healthcare communications across the lifecycle. We combine scientific acumen, excellence in delivery...

Latest intelligence

The Challenges Of UX In Healthcare: Technology To Change Lives
Blue Latitude Health Director and Head of Customer Experience Elisa Del Galdo explores the latest digital healthcare trends and reveals the innovations changing the sector today....
It’s all about patient outcomes… right?
Lessons from history: a design thinking perspective...
Emma Walmsley 2
30 Women Leaders in UK Healthcare (part 3)
Continuing our special feature on Women Leaders in UK Healthcare...

Infographics