Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

GSK asthma app wins healthcare technology award

Health Tech & You prizes also go to HealthUnlocked and others

GSK MyAsthma The Earthworks

A GlaxoSmithKline mobile app that helps asthma patients better understand their condition and how to manage it was one of six winners at the AXA PPP Health Tech & You Awards.

MyAsthma, which was developed with UK agency The Earthworks, can track medicine usage and asthma attacks, and use location, weather and air quality data to learn what trigger’s a patient’s asthma.

An industry first, GSK’s app is the first from pharma has been approved as a Class 1 medical device and CE marked.

Its fellow winners at the Awards included software that turns physiotherapy into video games and a collection of clothes that heighten or mute senses to help people affected by autism.

Also rewarded were the Affinity connected device for people with cancer to monitor their blood cell counts from home, the uMotif platform – which captures high quality health data from patients through the digital tools they use, and social network for health HealthUnlocked.

Gordon Henderson, marketing and innovation director at AXA PPP healthcare, said: “The Awards recognise and celebrate the best in personal health technology innovations to benefit consumers and our members to live and maintain a healthy lifestyle.

“The winners and finalists this year show an emergence of artificial intelligence, interactive wearables, gamification and personal medical testing – health tech that would have seemed very ahead of the time when AXA PPP healthcare founded the Health Tech & You programme in 2014.”

The 2017 award winners were announced at The Design Museum in London last week, where they will be on display as part of a free Health Tech & You exhibition that will run until 8 May.

Article by
Dominic Tyer

3rd May 2017

From: Marketing

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Healthcare Media Europe – HME Ltd

HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...

Latest intelligence

What are you doing, Dave?
Artificial Intelligence (AI) is invading all areas of healthcare. Is it our saviour or our nemesis?...
Fake News is Bad for your Health
Ill informed patients make poor health decisions...
Secrets of Pharma Advertising
If the goal of branding is to be different, why do so many Pharma brand ads look the same?...

Infographics