Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

MHRA joins Instagram as part of Yellow Card drive

UK medicines regulator follows in the footsteps of NICE in using the channel

MHRA Instagram

The MHRA has increased its use of social media for its latest campaign to encourage the public to report any suspected side effects from taking over-the-counter medicines.

In joining Instagram, where it is @mhragovuk, the MHRA follows in the footsteps of England and Wales’ HTA body NICE (@nicecomms), which launched on the channel at the beginning of this month.

NICE has focused on AMR and diabetes to date, while the UK medicines regulator has so far been using Instgram to encourage the use of its Yellow Card scheme.

All regulatory reporting systems suffering from under-reporting and the MHRA hopes that its latest campaign will “both raise awareness and help strengthen the system”.

Mick Foy, group manager for MHRA’s Vigilance and Risk Management of Medicines division, said: “our campaign will help the public, patients and healthcare professionals report potential side effects and have confidence that their reports are making a difference.”

The MHRA’s social media campaign, of which its new Instagram account is just one element, is part of Strengthening Collaboration for Operating Pharmacovigilance in Europe (SCOPE), a joint action project funded by the European Union.

22nd November 2017

From: Healthcare

Share

Tags

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

The other side of … Crohn’s disease
What patients say is their truth about living with chronic conditions. “I want to believe in my doctor but I feel more comfortable getting my guidance elsewhere.”...
OPEN Health brings the Best of Both Worlds to MAPS EMEA 2020
...
1000 Voices Survey
The patient voice is key to creating meaningful changes in healthcare; to drive patients to be more actively involved in their care, which leads to better outcomes. So, we went...

Infographics