Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

Novartis looks outside pharma for digital transformation

Appoints former Sainsbury's Argos executive Bertrand Bodson

Novartis HQ

Novartis has signalled its intention to change the way it approaches and uses technology, creating a new chief digital officer role and filling it with a former retail executive.

The move last month came hot on the heels of GlaxoSmithKline’s decision to picked former Walmart chief information officer Karenann Terrell to be its chief digital and technology officer as it too looked to step up its game in digital.

For its part, Novartis has recruited Bertrand Bodson, chief digital and marketing officer for Sainsbury's Argos, to be its chief digital officer.

Novartis’ outgoing CEO Jim Jimenez said: "Bertrand has a proven track record of creating and implementing successful digital strategies across global companies, and leading cultural change in order to make this happen at scale.

"This is not just about digital helping the business. Bertrand will help us transform our business model using digital technologies."

Bodson will join the Swiss pharma firm in January, when he will be responsible for creating and executing a company-wide digital strategy.

He will also lead Novartis’ digital transformation as it works to improve the way it uses data in drug discovery and development, engages with patients, doctors and other stakeholders, and automates its business processes.

Bodson said: "I am very excited to be joining Novartis to play a part in its efforts to reimagine medicine by leveraging digital on behalf of millions of patients and practitioners.

“While this will be one of the most important and disruptive challenges in the years to come Novartis, as a global leader, is particularly well positioned to drive this, and have even greater and sustainable impact on healthcare worldwide."

He previously held senior roles at Amazon and EMI Music and, while in his current role, Bodson led the transformation of Sainsbury's Argos from a traditional catalogue business to the third-largest online retailer in the UK.

13th September 2017

From: Sales

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
PRMA Consulting Ltd

PRMA Consulting is an independent consultancy solving some of the most challenging pricing, reimbursement and market access issues facing international...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics