Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

'Femtech' poised to explode, with applications set to trigger healthcare disruption

Will be driven by strong funding and positive regulatory environment

Digital women's health femtech

The market for digital applications for women’s health and wellbeing is set for ‘explosive growth’, driven by almost $1 billion in funding over the last three years and a positive regulatory environment, according to a new report.

Analysts Frost & Sullivan, who dub the sector ‘femtech’, say the area’s software, diagnostics, products, and services will see it emerge as the next big disruptor in the global healthcare market.

Such femtech applications target reproductive, maternal and general women’s health and wellness, including mental health issues, elderly care, and chronic and communicable diseases.

Shruthi Parakkal , transformational health senior consultant at Frost & Sullivan, said: “Going forward, it will be critical for medical device, clinical diagnostic, and women’s health companies to provide additional value to their customers, which necessitates taking ownership of the value chain.

“With this objective, they may have to either consider the acquisition of Femtech applications, partnering with specialised Femtech companies or build their own portfolios.”

The end goal, Parakkal added, would be to formulate a marketing strategy exclusively for Femtech, and “companies that recognise this need early on will have the first mover advantage”.

The consultants say the market, which could be worth $50bn by 2025, has already seen a number of innovations, including European CE approval for the first mobile application for contraception in 2017 and the FDA’s 2016 approval for a fertility tracking wearable as a Class-One medicine device.

9th March 2018

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
infill healthcare communication

infill is a dynamic and innovative, international healthcare agency with >25 years' experience in delivering healthcare communication, medical education and...

Latest intelligence

ABPI2018
The NHS and ABPI at 70: inching closer to the triple win
The NHS and UK pharma’s ABPI both turn 70 this year. After years of transactional relationships, there’s a will to work more closely - but friction on prices and value...
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives....
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE
NEW EU DATA PROTECTION REGULATION POISED TO CHANGE DATA PRIVACY LANDSCAPE The bold digital clock featured on the EUGDPR (EU General Data Protection Regulation)1 website indicates – to the second...

Infographics