Please login to the form below

Not currently logged in
Email:
Password:

Digital intelligence blog

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools

'Femtech' poised to explode, with applications set to trigger healthcare disruption

Will be driven by strong funding and positive regulatory environment

Digital women's health femtech

The market for digital applications for women’s health and wellbeing is set for ‘explosive growth’, driven by almost $1 billion in funding over the last three years and a positive regulatory environment, according to a new report.

Analysts Frost & Sullivan, who dub the sector ‘femtech’, say the area’s software, diagnostics, products, and services will see it emerge as the next big disruptor in the global healthcare market.

Such femtech applications target reproductive, maternal and general women’s health and wellness, including mental health issues, elderly care, and chronic and communicable diseases.

Shruthi Parakkal , transformational health senior consultant at Frost & Sullivan, said: “Going forward, it will be critical for medical device, clinical diagnostic, and women’s health companies to provide additional value to their customers, which necessitates taking ownership of the value chain.

“With this objective, they may have to either consider the acquisition of Femtech applications, partnering with specialised Femtech companies or build their own portfolios.”

The end goal, Parakkal added, would be to formulate a marketing strategy exclusively for Femtech, and “companies that recognise this need early on will have the first mover advantage”.

The consultants say the market, which could be worth $50bn by 2025, has already seen a number of innovations, including European CE approval for the first mobile application for contraception in 2017 and the FDA’s 2016 approval for a fertility tracking wearable as a Class-One medicine device.

9th March 2018

From: Healthcare

Share

Tags

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
VCCP Health

We’re the challenger agency for challenger brands. Brands with a point to prove. Rx, OTC and wellness brands run by...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
artificial-intelligence-in-healthcare.jpg
Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

Infographics