Is laughter the best medicine?
Five simple, compliant tactics for European pharma marketers to consider
Information and entertainment are not mutually exclusive in the moving image
Using real-world patient outcomes data
Should religious or moral beliefs influence a doctor's decision?
Aligning the thoughts of biopharma and other healthcare stakeholders
Pharma marketers need appropriate training to effectively engage with customers
Health providers, government and the pharmaceutical industry must get together to create powerful single-minded marketing
We need to think of new devices simply as an aid to selling
Working with patients to gather insight aimed at transforming brand communications can be a delicate business