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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Let's throw it against the wall and see what sticks...
19 Oct 2018
Why including drug costs in DTC advertising is an idea full of holes
A real eye-opener11 Oct 2018
Public databases in the age of the internet are incredibly informative
Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications19 Sep 2018
Writing is a skill, a craft, an art
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Your health is about more than just your health
13 Aug 2018
Why we need to pay more attention to social determinants of health
Translating data to create a meaningful story30 Jul 2018
Embracing data to create numerous possibilities
Collaborate to survive26 Jul 2018
Inside the patient-centricity bubble26 Jul 2018
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Trump attempts The Art of the Deal with pharma
03 Jul 2018
Yet incendiary language, bullying and threats rarely lead to a deal
The year of the blockbuster24 Jun 2018
Tracking the paths of the 12 drugs launching in 2018 that are projected to reach blockbuster status
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Genetic testing: nothing to write home about?
23 Jun 2018
An issue of health literary and health motivation?
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- Shire’s angioedema drug Takhzyro recommended in Europe
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Latest intelligence
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- Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
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