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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Trust me I'm in advertising
07 May 2013
How does healthcare advertising's repute fare in online open forums?
Team Gold22 Apr 2013
Putting a best practice sharing model in place
The incredible journey: multichannel communications with HCPs09 Apr 2013
Management tools to optimise multichannel communications with HCPs
How robust is your targeting?18 Mar 2013
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
Letting the patient voice be heard13 Mar 2013
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Keying in loyalty04 Mar 2013
Why you need to put return on engagement (RoE) above all else
Social innovation in pharma18 Feb 2013
The use of social media by pharma beyond Facebook and Twitter
Building brand strength – Part 414 Feb 2013
Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?
- Iconic Brands Survey: The results
07 Feb 2013
What did you vote as the most iconic brand in pharma?
- Building brand strength – Part 3
28 Jan 2013
This time, how clarity, presence and understanding can make or break your brand
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- Achieving an aligned business intelligence capability - fact or fiction?
- Boehringer Ingelheim and Lilly launch diabetes education campaign
- Sanofi appoints Pascale Witz and Peter Guenter
- GSK to set up online system for trial data requests
- Former Google chief launches online cancer forum
- Value-based pricing "not in patient interest"
- UCB and IBM to harness big data for personalised epilepsy care
- J&J's Simponi wins FDA approval in ulcerative colitis
- Sanofi plans to file JAK2 inhibitor after positive phase III
- Bayer boosts consumer care business with Steigerwald purchase
- NICE recommends Astellas' Betmiga for overactive bladder
- Former NICE chair joins board of biotech
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