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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Is it a commitment issue?
Trust me I'm in advertising07 May 2013
How does healthcare advertising's repute fare in online open forums?
Team Gold22 Apr 2013
Putting a best practice sharing model in place
The incredible journey: multichannel communications with HCPs09 Apr 2013
Management tools to optimise multichannel communications with HCPs
How robust is your targeting?18 Mar 2013
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
Letting the patient voice be heard13 Mar 2013
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Keying in loyalty04 Mar 2013
Why you need to put return on engagement (RoE) above all else
Social innovation in pharma18 Feb 2013
The use of social media by pharma beyond Facebook and Twitter
Building brand strength – Part 414 Feb 2013
Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?
- Iconic Brands Survey: The results
07 Feb 2013
What did you vote as the most iconic brand in pharma?
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- Bringing trial data out of the shadows
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- GSK wins US approval for Seretide successor Breo Ellipta
- Sanofi partners with PatientsLikeMe to promote its clinical trials
- Sanofi fined for slamming Plavix generics
- Weber Shadwick hires new pharma comms head
- Knowledge is key to online sales and marketing success
- Merck & Co drops Parkinson's prospect preladenant
- J&J expects to file 10 new pharma products by 2017
- US FDA approves Roche's assay as first blood test to diagnose diabetes
- Wireless pill bottle wins Boehringer healthcare innovation prize
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