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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Hidden health system costs: false positives and negatives
25 Mar 2019
Decision theory sheds light on the things we don’t often pay attention to in healthcare
Storm Chasers01 Mar 2019
The way people respond to tornado warnings may have public health implications
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Credit Score
25 Jan 2019
Asking patients to prove they can pay for healthcare is inhumane. Period.
Beneluxa: the future of European market access?12 Dec 2018
Andrew McConaghie talks to Beneluxa’s Marcel van Raaij and Biogen’s Erik Smet about their groundbreaking deal on Spinraza and what it means for European market access
Better together when buying medicines? Taking stock of the BeNeLuxA initiative11 Dec 2018
‘With Ireland being the latest to join in June 2018, there is clearly interest in the initiative that goes beyond the founding countries’
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Someone like you
07 Dec 2018
Patient Influencers are becoming ubiquitous. Should we care?
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The Final Frontier
07 Nov 2018
Canada’s legalisation of medical cannabis paved the way for recreational cannabis
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Let's throw it against the wall and see what sticks...
19 Oct 2018
Why including drug costs in DTC advertising is an idea full of holes
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A real eye-opener
11 Oct 2018
Public databases in the age of the internet are incredibly informative
Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications19 Sep 2018
Writing is a skill, a craft, an art
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- With Spiriva under pressure, Boehringer moves to bolster pipeline
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- From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
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- Cuttsy+Cuttsy awarded CPD Platinum by the IPA
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