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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Is agile working benefiting the employee or the organisation?
The two ‘c’s’ of public health: confounding and causal inference*10 Apr 2018
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The magic elixir
09 Mar 2018
Amazon enters the healthcare space
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It’s only money
08 Feb 2018
Pricing and penalties
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Through the Looking Glass
15 Jan 2018
Non-traditional innovation
Transforming access in rare diseases11 Jan 2018
A quiet revolution is underway that could transform access to medicines in rare diseases, according to Duchenne UK, the charity at the heart of a new project to streamline evidence-gathering
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Not in my backyard
18 Dec 2017
What value for innovation in an era dominated by affordability?22 Nov 2017
Pharma can collaborate but must be clear about its motives
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Nobody knew healthcare was so complicated
08 Nov 2017
short term and long term solutions
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Price matters
18 Oct 2017
But so does innovation
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