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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
So, you want Uber to take you to the hospital?
31 May 2017
Why using ride-sharing services in place of ambulance services is a bad idea
Finding a cure for 'templatitis'…15 May 2017
It's time to stand together against this scourge of the industry
Are celebrities bad for your health… communications?02 May 2017
The premium on the famous means their social media interactions can be valuable for comms and disease awareness
Top tips for “digitally cautious” pharma18 Apr 2017
Some practical ways to enter this new era of customer and patient-centricity
Being indifferent matters18 Apr 2017
Relying on indifference in the health system
Blending medical and digital for effective rare disease campaigns10 Apr 2017
The fundamentals of building a collaborative medical and digital team
Connecting the dots03 Apr 2017
What happens ‘here’ impacts what happens ‘there’
The potential of programmatic16 Mar 2017
Consumers desire messages which are personalised and relevant to their needs
Framing the issues27 Feb 2017
When access to healthcare isn't access
Innovation and the pharma patent court14 Feb 2017
As the UK prepares to exit the European Union a unified patent system is still essential
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- Sanofi continues pharma's trend of ditching the corporate blog
- Bayer wins FDA approval for MS electronic autoinjector and app
- Warning sounded on pharma's long-term sales prospects
- Facing the new wave of biosimilars
- Sandoz joins Europe's MabThera biosimilar push
- FDA panel backs CV claims for Novo Nordisk's Victoza
- The new pharma marketing playbook
- PEGASUS SHOWREEL 2017
- Alzheon says data backs potential of Alzheimer's candidate
- Shift to value-based medicine will boost mHealth uptake
- Ashfield to host global webinar on Patient Service Team on 10 July
- Pharma needs to evolve from customer-centricity to stakeholder-centricity
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Latest intelligence
- The new pharma marketing playbook
- Learn about the 5 areas that must be in your pharma marketing playbook...
- Pharma needs to evolve from customer-centricity to stakeholder-centricity
- Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders....
- 5 health behavioural factors to incorporate in your marketing
- Achieve real health behaviour change by including these elements in your pharmaceutical marketing....
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