A brand must be a story-doer as well as a storyteller
How to write a more competitive brand strategy
Improving care by ‘naming and shaming’ hospitals or doctors remains a thorny issue
Time for pharma marketers to get back to what they do best
Priming an audience by changing the default option
The new social currency within the sharing economy is trust
How the perception of a message can change depending on who delivers it
Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?
Do you need an ‘adaptability gene’ to relish working in today’s multi-media brand communications?
There’s no need to make it as complex as ‘gamification’ – just get visual in how you reach your audiences