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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Is it a commitment issue?
Trust me I'm in advertising07 May 2013
How does healthcare advertising's repute fare in online open forums?
Team Gold22 Apr 2013
Putting a best practice sharing model in place
The incredible journey: multichannel communications with HCPs09 Apr 2013
Management tools to optimise multichannel communications with HCPs
How robust is your targeting?18 Mar 2013
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
Letting the patient voice be heard13 Mar 2013
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Keying in loyalty04 Mar 2013
Why you need to put return on engagement (RoE) above all else
Social innovation in pharma18 Feb 2013
The use of social media by pharma beyond Facebook and Twitter
Building brand strength – Part 414 Feb 2013
Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?
- Iconic Brands Survey: The results
07 Feb 2013
What did you vote as the most iconic brand in pharma?
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- Achieving an aligned business intelligence capability - fact or fiction?
- Former Google chief launches online cancer forum
- Global biosimilars market to reach $2.45bn in 2013
- Value-based pricing "not in patient interest"
- Bringing trial data out of the shadows
- Novartis gets FDA green light for new Ilaris indication
- David Nicholson to step down as head of England’s NHS
- Roche repeats cancer drugs warning as Avastin faces another NICE rejection
- Italian pharma market set for continued downturn
- Novartis wins third NICE recommendation for Lucentis
- Health editor at The Sun newspaper joins Ruder Finn
- Informational source shift: from marketing to medical
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'We have a habit of divine discontent with our performance.It is an antidote to smugness.'So said David Ogilvy. ...
Latest intelligence
- How can pharma deliver returns on increased digital investment?
- Independent online professional networks work best as part of a multi-channel campaign ...
- The impact of Hollande's healthcare reforms in France
- A tougher environment for pharma, with market access and regulatory challenges...
- A guide to developing customer-centred, multichannel marketing
- Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in ...
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