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Smart Thinking blog

Insights and expert advice on the key issues facing today’s pharma marketer

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25 Jan 2019

Asking patients to prove they can pay for healthcare is inhumane. Period.

Beneluxa: the future of European market access?
12 Dec 2018

Andrew McConaghie talks to Beneluxa’s Marcel van Raaij and Biogen’s Erik Smet about their groundbreaking deal on Spinraza and what it means for European market access

Better together when buying medicines? Taking stock of the BeNeLuxA initiative

11 Dec 2018

‘With Ireland being the latest to join in June 2018, there is clearly interest in the initiative that goes beyond the founding countries’

Someone like you

07 Dec 2018

Patient Influencers are becoming ubiquitous. Should we care?

The Final Frontier

07 Nov 2018

Canada’s legalisation of medical cannabis paved the way for recreational cannabis

Let's throw it against the wall and see what sticks...

19 Oct 2018

Why including drug costs in DTC advertising is an idea full of holes

A real eye-opener

11 Oct 2018

Public databases in the age of the internet are incredibly informative

Nurturing the growth mindset: The need for ongoing professional development in strategic medical communications

19 Sep 2018

Writing is a skill, a craft, an art

Your health is about more than just your health

13 Aug 2018

Why we need to pay more attention to social determinants of health

Translating data to create a meaningful story

30 Jul 2018

Embracing data to create numerous possibilities

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