How to put the 'zing' back into how you and your agency work together
Not a chance, says bmore creative's Ben Blackmore
You’ve nailed the brief and have a killer idea. Job done. Err, not quite. It can still stall if it’s not sold to the client with conviction…
How to manage your strategy in times of doubt
How does healthcare advertising's repute fare in online open forums?
Putting a best practice sharing model in place
Management tools to optimise multichannel communications with HCPs
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Why you need to put return on engagement (RoE) above all else