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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Media planning on a global scale
24 Dec 2014
Think international when combining the most appropriate media vehicles and formats for marketing efforts
Don't forget email in your marketing strategy11 Dec 2014
Could it be the most underrated marketing channel in pharma?
Monitoring the social media activity of HCPs27 Nov 2014
Do your research when planning a digital engagement strategy
Market access and the importance of early stakeholder engagement25 Nov 2014
Join the webinar on December 10
Using humour in healthcare marketing13 Nov 2014
Is laughter the best medicine?
Guidance is no barrier to engaging on Twitter30 Oct 2014
Five simple, compliant tactics for European pharma marketers to consider
Using video as part of a healthcare marketing strategy16 Oct 2014
Information and entertainment are not mutually exclusive in the moving image
The benefits of Big Data29 Sep 2014
Using real-world patient outcomes data
Moral diversity in healthcare25 Sep 2014
Should religious or moral beliefs influence a doctor's decision?
The definition of value 12 Sep 2014
Aligning the thoughts of biopharma and other healthcare stakeholders
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'We have a habit of divine discontent with our performance.It is an antidote to smugness.'So said David Ogilvy. And so...
Latest intelligence
- Free White Paper: Customer Experience for Pharma
- To learn why an effective customer experience strategy is vital for pharma, download our white paper “Customer experience for pharma” to learn more....
- How ethical is your brand plan? Introducing the hEQ.
- Assess your brand plan’s Healthcare Ethics Quotient and see how these questions can give your brand plan a new perspective and engage your internal teams and external customers....
- Why e-detailing must give options to healthcare professionals
- We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible....
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