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Smart Thinking blog

26 Feb 2021

Personal stories from nine patients from seven European countries, aged between 4 and 61, shed light on the impact of living with thalassaemia

The five-step, rare disease-ready checklist
26 Feb 2021

How can a commercial team find success in the rare disease area?

19 Feb 2021

Different communities may have different questions or information needs about COVID-19 vaccination

17 Feb 2021

The guide aims to help healthcare PR professionals understand how best to approach journalists

17 Feb 2021

The mistakes are plentiful, but one stands out as most egregious

28 Jan 2021

Some themes and questions that may help the next wave of launch teams and leaders

26 Jan 2021

Communicators need to remind us all why the pharmaceutical sector is so important

22 Jan 2021

I usually wouldn’t care about pop culture awards – this time is different

30 Dec 2020

Challenging a few norms in our industry so we don’t become fixated on the wrong type of metrics

24 Dec 2020

What are the key components for a successful partnership and how can that be achieved?

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Sales Director, Healthcare communications agency, London/ SE UK: Six figure salary

Account handling roles, All Levels: Competitive Salary and Dependent on Experience

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Inclusion drives innovation. Attigo, a social enterprise, helps pharma and the socially conscious business shape the future by engaging with...

Choose to challenge for women’s health on this International Women's Day: Today, you could be taking the time to reflect on the inspirational achievements of many women across the world. Or maybe you’re a woman yourself, and you want to take...
#DemandDiversity: For International Women's Day, we ask... why do women often suffer from more side effects than men?: Women are largely prescribed exactly the same treatment regimens as men, with no account for the underlying differences in physiology and drug metabolism between the sexes....
Good design saves lives: Good design and creative thinking are essential if we are to improve on existing problems in new ways, which is why design and creativity within healthcare is vital. Health is...