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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Losing the plot?
Let's rock the system27 Mar 2014
Marketing is about influencing the decisions your audiences make. But to get there, you may need to change your habits of a lifetime
Death of a salesman07 Mar 2014
Will people communicate the same way if their results are not being measured?
Back to school: client service 10128 Feb 2014
Simple advice to renew your business model for client service
What a traffic jam taught me…10 Feb 2014
Non-traditional ideas could be brought to bear to increase access to healthcare services
The authority to publish26 Nov 2013
A brand must be a story-doer as well as a storyteller
Lead not follow in branding15 Nov 2013
How to write a more competitive brand strategy
To name and shame substandard healthcare?01 Nov 2013
Improving care by ‘naming and shaming’ hospitals or doctors remains a thorny issue
It’s time for growth24 Oct 2013
Time for pharma marketers to get back to what they do best
Primed: changing behaviours by communicating with the subconscious27 Sep 2013
Priming an audience by changing the default option
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