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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Snowflakes and fingerprints
19 Sep 2016
No two snowflakes or fingerprints are alike; the same is true of healthcare
Better together?30 Aug 2016
The future of ‘partnership’ in healthcare is with the crowd
Why your gran’s not too old to be a millennial22 Aug 2016
And what does age really have to do with being a millennial?
Drug of choice04 Aug 2016
Can patients make the right decisions?
The fifth estate09 Jun 2016
How the media reports on the pharma industry
Where the patients are...19 May 2016
Working towards a model of geolocation of care
An apple a day?13 Apr 2016
Can lives be saved by eating fruit and vegetables?
Company culture?07 Apr 2016
Be you. You’re perfect.
The four year itch21 Mar 2016
Healthcare costs: the most and least important factor
The Italian Job07 Mar 2016
Therapy efficacy and value-based reimbursement models
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- What is MaxDiff?
- MaxDiff - (aka maximum difference scaling) can help market researchers pare down a wealth of information into precise and actionable insights. Sarah Mackinnon, Research Manager at Creative Medical Research, looks...
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