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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Freshen up your agency relationship
13 Jun 2013
How to put the 'zing' back into how you and your agency work together
The demise of stand-alone digital agencies?07 Jun 2013
Not a chance, says bmore creative's Ben Blackmore
Big ideas are not born survivors28 May 2013
You’ve nailed the brief and have a killer idea. Job done. Err, not quite. It can still stall if it’s not sold to the client with conviction…
Is it a commitment issue?21 May 2013
How to manage your strategy in times of doubt
Trust me I'm in advertising07 May 2013
How does healthcare advertising's repute fare in online open forums?
Team Gold22 Apr 2013
Putting a best practice sharing model in place
The incredible journey: multichannel communications with HCPs09 Apr 2013
Management tools to optimise multichannel communications with HCPs
How robust is your targeting?18 Mar 2013
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
Letting the patient voice be heard13 Mar 2013
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Keying in loyalty04 Mar 2013
Why you need to put return on engagement (RoE) above all else
Featured jobs
- Head of Commercial Training Strategy (m/ f)
- On application
- Marketing Manager - Pharmaceuticals, Northern UK
- Excellent Salary & Benefits
- UK Marketing Director
- 80,000 to 100,000 per annum
- Medical Writer / Editor – LONDON
- DOE
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- Building BRICs: pharma's key emerging markets are becoming giants
- The hunted now hunt: biotechs become buyers
- Kantar Media and Pointlogic unveil comms planning platform
- AbbVie: UK patients want better arthritis care
- Pay-for-delay deals lead to inflated drug prices says study
- Google 'aiding and abetting' illegal online pharmacies
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MSA are international media planners & buyers. We believe in channel-neutral planning. Our expertise is in bringing product & audience together in ...
Latest intelligence
- Building BRICs: pharma's key emerging markets are becoming giants
- The BRIC nations – Brazil, Russia, India and China – for so long the leading lights of the emerging markets movement, may soon need to relinquish their 'emerging' tag and become 'giants'...
- What IF (Indigenus Forum) Meeting Report
- IFs (Indigenus Forums) are a series of invite-only events hosted by Indigenus agencies that bring top thought leaders together to help solve some of our industry’s most pressing challenges. ...
- Developing multichannel capability in Pharma
- Understanding your customers' needs is only half of the multichannel challenge; you must also have the business capability to deliver on your objectives. Find out how training could give your ...
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