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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Critical factors to fast-track digital health technology adoption
Stream on08 May 2019
The Netflix model and why it (kind of) works in healthcare
Cultivating a learner-led culture: agile learning and the growth mindset 07 May 2019
Organisations that follow traditional models of learning and development will falter
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Great Expectations
30 Apr 2019
The three things to think about in expected utility theory*
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Hidden health system costs: false positives and negatives
25 Mar 2019
Decision theory sheds light on the things we don’t often pay attention to in healthcare
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Storm Chasers
01 Mar 2019
The way people respond to tornado warnings may have public health implications
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Credit Score
25 Jan 2019
Asking patients to prove they can pay for healthcare is inhumane. Period.
Beneluxa: the future of European market access?12 Dec 2018
Andrew McConaghie talks to Beneluxa’s Marcel van Raaij and Biogen’s Erik Smet about their groundbreaking deal on Spinraza and what it means for European market access
Better together when buying medicines? Taking stock of the BeNeLuxA initiative11 Dec 2018
‘With Ireland being the latest to join in June 2018, there is clearly interest in the initiative that goes beyond the founding countries’
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Someone like you
07 Dec 2018
Patient Influencers are becoming ubiquitous. Should we care?
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- Communiqué Awards 2019: Results - Communiqué Awards
- Moving annual total (MAT)
- 25 Women Leaders in UK Healthcare (part 2)
- Amgen and Novartis abandon Alzheimer’s drug after worsening symptoms
- Agencies big and small celebrate Communiqué wins
- Amgen and Novartis abandon Alzheimer’s drug after worsening symptoms
- Bluedog is bursting with new creative and digital talent
- 90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team
- Gilead strikes $5.1bn deal to bolster ties with Galapagos
- AbbVie’s Skyrizi gets rapid ‘yes’ from NICE
- Amgen gets block on sales of Repatha rival in Germany
- Precision paediatrics: Treating patients with CAR-T
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Weber Shandwick
At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...
Latest intelligence
- Precision paediatrics: Treating patients with CAR-T
- Dr Stuart Adams specialises in using T-cell therapy to treat paediatric patients at Great Ormond Street Hospital. Here, he explains what it was like to develop and deliver a groundbreaking...
- What does it mean to be an agile organisation
- We spoke with Philip Atkinson to learn how healthcare and pharmaceutical companies can rapidly respond to changes in the market....
- Battling breast cancer with precision medicine (Part 2)
- Dr Mark Moasser treated breast cancer survivor Laura Holmes-Haddad (interviewed in part one) with an innovative precision medicine, which at the time was yet to be approved. Here he gives...
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