Consumers desire messages which are personalised and relevant to their needs
When access to healthcare isn't access
As the UK prepares to exit the European Union a unified patent system is still essential
Push. Nudge. Carrot. Stick. Talk of behaviour change is rife at the moment, and nowhere is this more pertinent than in health
Have we gone too far with online healthcare reviews?
The release of the National Medical Readership Survey prompts the inevitable discussion about the role of print vs. other channels in the marketing mix, when targeting GPs and HCPs generally
The promise of mobile health lies not in recording information but in promoting behaviour change
Think about it. Change is relentless.
When insurance companies exclude drugs from their coverage
Getting serious about drug pricing