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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
Rare diseases and individualised approaches
24 Jul 2014
Orphan drugs require a more innovative, insightful take on branding strategy
Social media – part of the routine22 Jul 2014
The necessity of a social media engagement strategy for pharma companies
The seven letter debate that is Sovaldi14 Jul 2014
Reimbursement of high cost hepatitis C drugs raise difficult issues
Understanding digital opinion leaders10 Jul 2014
Engaging with new key opinion leaders to supercharge your brand initiatives
Innovation isn’t solely the province of the scientist08 Jul 2014
Communiqué Awards confirm comms can be innovative, creative and highly effective
Driving adherence through improved user experience26 Jun 2014
User experience is one of the main buzzwords in digital communications. And adherence is healthcare’s eternal ambition. But are they linked?
Pharma’s big data dilemma12 Jun 2014
How best to contexualise health information? It’s a question of semantics
Creating a brand identity for biosimilars05 Jun 2014
How to ensure a replicated biologic is seen as more than just a tribute brand
New technology can unlock revenue opportunities for pharma brands23 May 2014
Keep engaged with customers as new touchpoints emerge
The price of admission29 Apr 2014
The commoditisation of healthcare is a flawed proposition
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