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Smart Thinking blog

Insights and expert advice on the key issues facing today’s pharma marketer

Don’t we all need to be able to change something?

18 Nov 2019

Harnessing the power of cultural insight to build meaningful healthcare strategies
11 Nov 2019

By Gemma McCarthy

Externalities

28 Oct 2019

Improving my health through your own behaviour is not easy

It's the guns, stupid

30 Sep 2019

Gun violence in the US – a public health issue – can be better understood through three points

The most annoying ‘F’ word in healthcare

29 Jul 2019

Why fail first policies are an ugly metaphor for larger issues

Critical factors to fast-track digital health technology adoption

12 Jun 2019

Stream on

08 May 2019

The Netflix model and why it (kind of) works in healthcare

Cultivating a learner-led culture: agile learning and the growth mindset

07 May 2019

Organisations that follow traditional models of learning and development will falter

Great Expectations

30 Apr 2019

The three things to think about in expected utility theory*

Hidden health system costs: false positives and negatives

25 Mar 2019

Decision theory sheds light on the things we don’t often pay attention to in healthcare

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We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

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