Please login to the form below
Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
The authority to publish
Lead not follow in branding15 Nov 2013
How to write a more competitive brand strategy
To name and shame substandard healthcare?01 Nov 2013
Improving care by ‘naming and shaming’ hospitals or doctors remains a thorny issue
It’s time for growth24 Oct 2013
Time for pharma marketers to get back to what they do best
Primed: changing behaviours by communicating with the subconscious27 Sep 2013
Priming an audience by changing the default option
In guts we trust13 Sep 2013
The new social currency within the sharing economy is trust
Shoot the messenger: changing behaviours by marketing to the subconscious16 Aug 2013
How the perception of a message can change depending on who delivers it
The brand model – time for change?14 Aug 2013
Is it time to tune more into emotional decision-making, letting go of a strict formulaic approach?
Have you got the adaptability factor?01 Aug 2013
Do you need an ‘adaptability gene’ to relish working in today’s multi-media brand communications?
How to say a thousand words18 Jul 2013
There’s no need to make it as complex as ‘gamification’ – just get visual in how you reach your audiences
Featured jobs
- Global Brand Manager
- flexible salary + bonus + car allowance + benefits
- Brand Director - Highly Specialised Product - Global remit
- Highly Competitive Basic, Bonus + Benefits
- Commercial Manager
- Negotiable
- Regulatory Affairs Senior Manager, CMC - 12 month cotnract
- Competitive
Subscribe to our email news alerts
PMHub
Blue Latitude
We are experts in customer engagement. A strategic multichannel marketing and customer experience agency, specialising in pharmaceuticals, medical devices, and...
Latest intelligence
- Doctors’ disease knowledge: an insight into Latin America
- A lack of specialists outside major cities means many major illnesses go undiagnosed...
- Survey: Digital Futures 2014
- Can you help us predict pharma's digital future?...
- Adherence to treatment and side effect management in breast cancer
- The success of treatment for breast cancer is dependent on a high level of adherence, however it is surprisingly common for women with breast cancer to miss doses or stop...
Quick links
