How to manage your strategy in times of doubt
How does healthcare advertising's repute fare in online open forums?
Putting a best practice sharing model in place
Management tools to optimise multichannel communications with HCPs
Should we be targeting customers on what they have done in the past, or what they think they will do in the future?
How well is your campaign really reflecting patient insights – or is it more about what you or their HCPs want them to hear?
Why you need to put return on engagement (RoE) above all else
The use of social media by pharma beyond Facebook and Twitter
Commitment, responsiveness and protection – how far will Big Pharma go to preserve its brands?
What did you vote as the most iconic brand in pharma?