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Smart Thinking blog

Insights and expert advice on the key issues facing today’s pharma marketer

The Smart Thinking blog is written by in-house pharma and agency experts.

It covers the key issues in pharmaceutical marketing, looking at how to navigate market challenges and drive the business forward.

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We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
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The modern approach to B2B sales is data-driven, and enabled by digital tools....

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