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Smart Thinking blog
Insights and expert advice on the key issues facing today’s pharma marketer
The Smart Thinking blog is written by in-house pharma and agency experts.
It covers the key issues in pharmaceutical marketing, looking at how to navigate market challenges and drive the business forward.
COVID-19 Updates and Daily News
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- EU “still interested” in Valneva COVID vaccine despite UK snub
- US demand for COVID-19 antibody treatments rising fast
- One dose of AZ’s COVID-19 vaccine ‘highly effective’ against severe disease from variants
- AstraZeneca’s Imfinzi provides sustained survival benefit for lung cancer patients
- First oral antiviral drug for COVID-19 reviewed by Health Canada
- Havas Life Medicom and ARK lead at 2021 PM Society Digital Awards
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- Gilead’s Veklury (remdesivir) cuts risk of severe COVID-19 by 87%
- Amgen’s Biosimilar Trends Report shows benefit of competition from biosimilars
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- Nudging someone in the right direction isn’t always easy – that’s where behavioural science comes in
- OPEN Health Acquires ARK
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Origins Insights
Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...
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- In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...
