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Smart Thinking blog

Insights and expert advice on the key issues facing today’s pharma marketer

The Smart Thinking blog is written by in-house pharma and agency experts.

It covers the key issues in pharmaceutical marketing, looking at how to navigate market challenges and drive the business forward.

COVID-19 Updates and Daily News

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Attigo (part of the Mednet Group)

Inclusion drives innovation. Attigo, a social enterprise, helps pharma and the socially conscious business shape the future by engaging with...

Latest intelligence

Margot Hannah, OPEN Health - A personal perspective of LGBT+ and diversity.
Ditch the Label – it’s just me....
The impact of COVID-19 on clinical trials
As all industry sectors work to assess both the impact and the optimal path forward, the effects are expected to be diverse and long-lasting...
Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually....

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