Smart Thinking blog

The Smart Thinking blog is written by in-house pharma and agency experts.

It covers the key issues in pharmaceutical marketing, looking at how to navigate market challenges and drive the business forward.

• Moving annual total (MAT)
• GSK eyes follow-up HPV vaccine
• Genentech agrees trade secret theft settlement with Taiwan’s JHL
• GSK eyes follow-up HPV vaccine
• Novo follows Sanofi, Lilly with insulin price cut in US
• Four Ms

• Life announces two new hires
• The dawn of a new era in medical education
• AbbVie/Allergan's merger faces public opposition
• Celgene’s ‘oral Vidaza’ clears phase 3 leukaemia trial
• How can we realise the benefits of patient engagement?
• Vertex scores CF deal with Scotland, but access debate continues