Please login to the form below

Not currently logged in
Email:
Password:

Smart Thinking blog

Insights and expert advice on the key issues facing today’s pharma marketer

Change is a beast

Think about it. Change is relentless.
Change is a beast

Think about it. Change is relentless. It moves at pace and no one can tame it. Some people fear change. This may be because of familiarity – the slippers they wear that signify security and stability. The irony is that change is the only real constant. It's part of each one of us – it's in every aspect of life. 
 
Change is clearly important. It means progress and is the only way we move forward. We need to advance and grow to deal with the issues that face us in the world. Even when change does not work in our favour, it's what we do next that matters. 
 
And in healthcare, this could not be more true. Without change, we don't push any boundaries or challenge behaviour. We just keep going at the same pace. And that means patients miss out. 
 
We need to embrace change and get better health solutions to those who need them in the quickest way possible. That could be through faster diagnosis, a switch of treatment, or using gaming as a way to access information.
 
Like it or not, change is happening constantly. You can fight it, but you won't win. The competitor who accelerated change by harnessing the potential it bought could run right past you. It's time to confront the fear and venture into the unknown, safe in the knowledge that you'll be guided and supported by someone who can shed light on the adventure ahead. The secret is finding the right guide for you. 


Article by
Craig Mills and Kristina Marshall

Craig is Leader of Accelerated Change and Kristina is a writer guru

21st November 2016

Share

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

Infographics