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The Editors blog

An inside look at what’s happening within the pharma industry and across the PMGroup from the PMLiVE editorial team

Five things that have changed on PMLiVE (and one that’s not)

New pharma blogs, a people section and a unique company resource

Dominic Tyer PMLiVEThere's been quite a lot of change here with the new look PMLiVE, so in keeping with the fine blogging tradition of writing a list, here are five things that have changed on the site.

1. Blogs: The Digital Intelligence blog we've had since last year is now joined not just by this blog, but a series that variously take a wry look at European issues, critique pharma and healthcare advertising and provide insight and advice for pharma marketers.

2. Thought Leadership: PMLiVE has long run interviews with senior pharma executives and themed thought leader articles from PME, but now this top-drawer content has its own section on PMLIVE.

3. Intelligence: Another new section to the site, here's where you'll find reference material on everything from market access in China to a guide to gamification to our pharma market reports and much more besides.

4. Appointments: Another new section – yes, there's something of a theme developing here – that collects all of our people news from across pharma, biotech, healthcare and service-side.

5. PMHub: This is a unique resource that helps the pharmaceutical industry's key suppliers present you with all the information you need to make an informed selection of their services.

• After five changes to PMLiVE it only seems fair to end with something that's stayed the same with the new site – it still has all the content that you know and love from its earlier incarnations, including exclusive interviews, vital market information and the latest news.

By Dominic Tyer, managing editor - PME & PMLiVE 

9th November 2012

From: Sales, Marketing

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