Uniting the Healthcare Communications Community
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Identifying and exceeding customer expectations remains a work-in-progress for pharma
Formulating the recipe for a successful strategic plan
Pharma companies and agencies alike may need to adapt their own behaviours to deliver healthcare communications that are fit for the future
AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors
The customer journey and aligning value-based content
He becomes head of Europe, commercial solutions
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Makes its debut alongside apps for reproductive health, diabetes and depression