Uniting the Healthcare Communications Community
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The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date
ASCO initiative spans 16 European countries and five specialties
Full slides, including survey data, from PMLiVE's digital pharma marketing online event
A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines
How to understand critical networks of influence in this multichannel world
She moves up to senior account director
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
New browser extension aims to make HCP's reading 'shareable and social'