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Uniting the Healthcare Communications Community

The Communiqué brand seeks to raise the bar in healthcare communications by posting up-to-the-minute industry news, insightful articles, agency case studies and sharing best practice. If you are looking to hire a communications agency, our content provides you with a step-by-step guide to choosing and working with the most appropriate agency.

If you are a communications agency, we can help position you in front of your desired clients.

From: Marketing

Pharma 'could do better' on social media engagement

Industry is comfortable with the tech but has work to do on its approach

From: Marketing

Roche creates the Fight IPF choir for disease awareness campaign

Aims to raise the lung disease's profile and inform patients and their families

From: Healthcare

Two-thirds of HCPs access drug data online every week

EPG survey also finds similar numbers search out treatment guidelines

From: Marketing

AXON expands with new Switzerland branch

Establishes new operation to support head offices of Swiss clients


  • Overriding the main frame

    Leveraging behavioural biases to our advantage

  • Fair to medalling

    Generally competent at strategic planning, how can pharma transition from acceptable to exceptional to deliver gold standard performances?

  • Digital influencer marketing

    How good stories can drive value for brands, products and companies

  • Sweet emotion

    Are we harnessing the full emotional power of brand creativity?

  • Things can only get better

    How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

Communiqué - Volume 38

Communiqué 38 is available to view online now

Communique magazine is also available on the iPhone/iPad as a free app

Editor - Dominic Tyer

Join in the chat

Alex Ledger becomes Decideum Health’s deputy managing director

Mia Ayres, Kate Young and Katie Agius also join the consultancy

Adult learning theory

Practical benefits for optimum patient outcomes

Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

GlaxoSmithKline GSK Instagram

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