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Formulating the recipe for a successful strategic plan
Pharma companies and agencies alike may need to adapt their own behaviours to deliver healthcare communications that are fit for the future
AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors
The customer journey and aligning value-based content
How could technology impact healthcare in this year and what will be the key trends to follow?
The UK comms agency also appoints Lizzie Mannix-Pole
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Tasks it with drafting guidelines for assessing the validity and reliability of the data collected