Uniting the Healthcare Communications Community
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How could technology impact healthcare in this year and what will be the key trends to follow?
Pharma needs to learn how to dial up its emotional connectivity
Multichannel pharma marketing could be ready to hatch
Companies cannot overlook effective evaluation
The vast majority of health seekers use search engines as a starting point to gain information on a disease or illness
Chris Viehbacher joins other industry veterans as the newest board member of PureTech
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Becomes sole pharma partner for Be Healthy, Be Mobile's diabetes arm