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Communiqué

Uniting the Healthcare Communications Community

The Communiqué brand seeks to raise the bar in healthcare communications by posting up-to-the-minute industry news, insightful articles, agency case studies and sharing best practice. If you are looking to hire a communications agency, our content provides you with a step-by-step guide to choosing and working with the most appropriate agency.

If you are a communications agency, we can help position you in front of your desired clients.

News

From: Marketing

Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences

From: Marketing

Novartis launches European advanced breast cancer campaign

Virgo Health helps create audio/visual installation

From: Marketing

Fishawack Group acquires Archimed Medical Communication

Pharmacovigilance specialists adds to group’s Swiss footprint

From: Marketing

New healthcare comms agency launches in London

Paradigm Communications will be managed by Porter Novelli

More news

Articles

Talking about a successful merger

How communications can support effective mergers and acquisitions outcomes
Translating value in pharma marketing

A new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large
Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways
From paralysis to analysis: the journey to multichannel marketing

To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
The science and art of good forecasting

Reliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties

Digital Edition

Communique - Volume 31

This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…

Communique magazine is also available on the iPhone/iPad as a free app

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View medical education companies

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Editor - David Stone

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ABPI appoints new director of comms

Catherine Meaden was previously head of policy and public affairs at the body

Engaging with HCP digital channels

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

Data control: pharma and big data in healthcare

Whether it's big, smart or right, this could be the year pharma and healthcare sees large benefits from data

Featured jobs

Head of Commercial Training Strategy (m/ f): On application
Marketing Manager - Pharmaceuticals, Northern UK: Excellent Salary & Benefits
UK Marketing Director: 80,000 to 100,000 per annum
Medical Writer / Editor – LONDON: DOE

Building BRICs: pharma's key emerging markets are becoming giants: The BRIC nations – Brazil, Russia, India and China – for so long the leading lights of the emerging markets movement, may soon need to relinquish their 'emerging' tag and become 'giants'...
What IF (Indigenus Forum) Meeting Report: IFs (Indigenus Forums) are a series of invite-only events hosted by Indigenus agencies that bring top thought leaders together to help solve some of our industry’s most pressing challenges. ...
Developing multichannel capability in Pharma: Understanding your customers' needs is only half of the multichannel challenge; you must also have the business capability to deliver on your objectives. Find out how training could give your ...