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How could technology impact healthcare in this year and what will be the key trends to follow?
Pharma needs to learn how to dial up its emotional connectivity
Multichannel pharma marketing could be ready to hatch
Companies cannot overlook effective evaluation
The vast majority of health seekers use search engines as a starting point to gain information on a disease or illness
Jenkins joins from FTI Strategic Communications and Martin comes from Porterhouse
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Also expands its use of Twitter with two new accounts