Uniting the Healthcare Communications Community
The Communiqué brand seeks to raise the bar in healthcare communications by posting up-to-the-minute industry news, insightful articles, agency case studies and sharing best practice. If you are looking to hire a communications agency, our content provides you with a step-by-step guide to choosing and working with the most appropriate agency.
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How communications can support effective mergers and acquisitions outcomes
A new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large
The changing role of medical information in HCP communications pathways
To make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
Reliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties
This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…
Communique magazine is also available on the iPhone/iPad as a free app
Catherine Meaden was previously head of policy and public affairs at the body
Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?
Whether it's big, smart or right, this could be the year pharma and healthcare sees large benefits from data