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Communiqué
Uniting the Healthcare Communications Community
The Communiqué brand seeks to raise the bar in healthcare communications by posting up-to-the-minute industry news, insightful articles, agency case studies and sharing best practice. If you are looking to hire a communications agency, our content provides you with a step-by-step guide to choosing and working with the most appropriate agency.
If you are a communications agency, we can help position you in front of your desired clients.
Kantar Media and Pointlogic unveil comms planning platform
Will determine most appropriate channel for reaching target audiences
From: MarketingNovartis launches European advanced breast cancer campaign
Virgo Health helps create audio/visual installation
Fishawack Group acquires Archimed Medical Communication
Pharmacovigilance specialists adds to group’s Swiss footprint
From: MarketingNew healthcare comms agency launches in London
Paradigm Communications will be managed by Porter Novelli
Articles
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Talking about a successful mergerHow communications can support effective mergers and acquisitions outcomes
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Translating value in pharma marketingA new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large
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Informational source shift: from marketing to medicalThe changing role of medical information in HCP communications pathways
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From paralysis to analysis: the journey to multichannel marketingTo make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
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The science and art of good forecastingReliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties
Communique - Volume 31This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…
Communique magazine is also available on the iPhone/iPad as a free app
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ABPI appoints new director of comms
Catherine Meaden was previously head of policy and public affairs at the body
Engaging with HCP digital channels
Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?
Data control: pharma and big data in healthcare
Whether it's big, smart or right, this could be the year pharma and healthcare sees large benefits from data
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- The hunted now hunt: biotechs become buyers
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Add my companyWells Healthcare Communications
Wells Healthcare is an innovative, entrepreneurial and fiercely independent company. Our dynamic and creative culture yields new ideas that seek ...
Latest intelligence
- What IF (Indigenus Forum) Meeting Report
- IFs (Indigenus Forums) are a series of invite-only events hosted by Indigenus agencies that bring top thought leaders together to help solve some of our industry’s most pressing challenges. ...
- Developing multichannel capability in Pharma
- Understanding your customers' needs is only half of the multichannel challenge; you must also have the business capability to deliver on your objectives. Find out how training could give your ...
- Deal Watch table for May 2013
- Table listing all the major pharma mergers, acquisitions and collaborations in the past month...
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