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Communiqué
Uniting the Healthcare Communications Community
The Communiqué brand seeks to raise the bar in healthcare communications by posting up-to-the-minute industry news, insightful articles, agency case studies and sharing best practice. If you are looking to hire a communications agency, our content provides you with a step-by-step guide to choosing and working with the most appropriate agency.
If you are a communications agency, we can help position you in front of your desired clients.
GSK partners with Save the Children to tackle child mortality in Africa
Firm will develop and distribute medicines in some of the world’s poorest countries
From: MarketingFormer Google chief launches online cancer forum
Smart Patients provides a platform for patients to discuss treatments
Boehringer Ingelheim and Lilly launch diabetes education campaign
Follows the partnership’s filing of its SGLT-2 inhibitor for European approval
From: MarketingFleishmanHillard rebrands its global network
Launches digital magazine to support its new positioning
Articles
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From paralysis to analysis: the journey to multichannel marketingTo make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
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The science and art of good forecastingReliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties
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From marketing to medical: Pharma's informational source shiftThe changing role of medical information in HCP communications pathways
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Communicating clearly: using PowerPoint properlyHow to design and use data slides that really add to your presentation.
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The game changer: Gaming in healthcareHow gaming can affect health, from improving lifestyle habits and behaviour modification, to self-management, through to motivating and supporting physical activity
Communique - Volume 31This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…
Communique magazine is also available on the iPhone/iPad as a free app
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Ruder Finn expands UK leadership team
Vicky O’Connor joins as head of healthcare division and Annabel Fiddian-Green as director
Engaging with HCP digital channels
Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?
US doctors support patients self-tracking their health
But Manhattan Research study finds measurements used remain low-tech
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- Achieving an aligned business intelligence capability - fact or fiction?
- Boehringer Ingelheim and Lilly launch diabetes education campaign
- Sanofi appoints Pascale Witz and Peter Guenter
- GSK to set up online system for trial data requests
- Value-based pricing "not in patient interest"
- Former Google chief launches online cancer forum
- UCB and IBM to harness big data for personalised epilepsy care
- J&J's Simponi wins FDA approval in ulcerative colitis
- Sanofi plans to file JAK2 inhibitor after positive phase III
- Bayer boosts consumer care business with Steigerwald purchase
- NICE recommends Astellas' Betmiga for overactive bladder
- Former NICE chair joins board of biotech
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At Real Science Communications our vision is to provide excellence in healthcare communications, delivering real results for our clients.How ...
Latest intelligence
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- The impact of Hollande's healthcare reforms in France
- A tougher environment for pharma, with market access and regulatory challenges...
- A guide to developing customer-centred, multichannel marketing
- Find out how a balanced approached to multichannel marketing could benefit your brand - the customer's agenda is just as important as Pharma's and needs to be listened to in ...
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