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The online encyclopedia is an increasingly important source of knowledge for patients and information must be kept accurate and up to date
ASCO initiative spans 16 European countries and five specialties
Full slides, including survey data, from PMLiVE's digital pharma marketing online event
A plan for guiding decisions about a product's distribution channel is particularly relevant for orphan drugs, rare diseases or specialty medicines
How to understand critical networks of influence in this multichannel world
Claire Mosley, Kristen Barrett and Joe Balfour join the London comms agency
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Launch event also sees debut of iPhone 6 and Health app