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AstraZeneca’s director of marketing Chris Boulton discusses the role of pharma when it comes to talking to patients and doctors
The customer journey and aligning value-based content
How could technology impact healthcare in this year and what will be the key trends to follow?
Pharma needs to learn how to dial up its emotional connectivity
Multichannel pharma marketing could be ready to hatch
New starters include Sam Simpson and Francesca Worthington
In Japan the internet now accounts for 24 per cent of all interactions between the pharma industry and doctors
Yellow Card app allows potential side-effects to be sent directly to the MHRA