Uniting the Healthcare Communications Community
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Will determine most appropriate channel for reaching target audiences
From: MarketingPharmacovigilance specialists adds to group’s Swiss footprint
From: Marketing
Talking about a successful mergerHow communications can support effective mergers and acquisitions outcomes
Translating value in pharma marketingA new approach to marketing could build upon Kotler's idea of 'exchanging value' to bring genuine beneficial outcomes for customers, patients and society at large
Informational source shift: from marketing to medicalThe changing role of medical information in HCP communications pathways
From paralysis to analysis: the journey to multichannel marketingTo make most of multichannel strategy, companies must be proactive and pull multichannel planning into the strategic process much earlier
The science and art of good forecastingReliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties
This issue of Communiqué covers gamification, medicine education, payer engagement, market access and much more…
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Catherine Meaden was previously head of policy and public affairs at the body
Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?
Whether it's big, smart or right, this could be the year pharma and healthcare sees large benefits from data
Wells Healthcare is an innovative, entrepreneurial and fiercely independent company. Our dynamic and creative culture yields new ideas that seek ...