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eyeforpharma

eyeforpharma is a hub for senior-level pharma executives, patient advocacy groups and other health experts to exchange ideas and stay...

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Rise of generics will curb France’s pharma growth
Generics are set to take a serious bite out of the market as a cash-strapped government pushes for cost controls...
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How to account for different motivations in closed loop marketing
While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of rhetoric, Aristotle, can still inform...
Framing, provocation, and truth
It all depends on how you ask the question…...

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