Enhancing industry reputation – Communication is key
The recent HCA review demonstrated the significant degree of change that has occurred in a relatively short period in the healthcare communications industry, driven by specific challenges and opportunities.
Healthcare communications are central to enhancing the reputation of the pharmaceutical industry. To reflect this, 2010 will also be a year of significant change for the Communiqué Awards.
The 2010 Communiqué Awards will recognise, reward and commend excellence and best practice in healthcare communications, that ultimately deliver real improvements in healthcare, do the right thing for patients, build trust with stakeholders and enhance industry reputation.
Through a process of consultation with industry and consultancy experts we have undertaken a complete overhaul of the Communiqué Awards categories and the judging process, in recognition of the fact that today's industry seeks to deliver value through quality outcomes as opposed to outputs, and that acting with integrity, honesty and transparency as trusted partners with external stakeholders is at the heart of communications today. To enable quality outcomes such as message uptake and changes in perception or behaviour to be demonstrated fully, the judging criteria have been changed and timescales of some Awards have been lengthened. Additionally, entries are now invited for UK, European or international programmes (see individual categories for details).
To see this year's Communiqué Awards categories, visit the categories section or download an entry kit
Our Aims with the Communiqué Awards are:
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