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Communiqué Awards 2010


Enhancing industry reputation – Communication is key
The recent HCA review demonstrated the significant degree of change that has occurred in a relatively short period in the healthcare communications industry, driven by specific challenges and opportunities.

Healthcare communications are central to enhancing the reputation of the pharmaceutical industry. To reflect this, 2010 will also be a year of significant change for the Communiqué Awards.

The 2010 Communiqué Awards will recognise, reward and commend excellence and best practice in healthcare communications, that ultimately deliver real improvements in healthcare, do the right thing for patients, build trust with stakeholders and enhance industry reputation.

Through a process of consultation with industry and consultancy experts we have undertaken a complete overhaul of the Communiqué Awards categories and the judging process, in recognition of the fact that today's industry seeks to deliver value through quality outcomes as opposed to outputs, and that acting with integrity, honesty and transparency as trusted partners with external stakeholders is at the heart of communications today. To enable quality outcomes such as message uptake and changes in perception or behaviour to be demonstrated fully, the judging criteria have been changed and timescales of some Awards have been lengthened. Additionally, entries are now invited for UK, European or international programmes (see individual categories for details).

To see this year's Communiqué Awards categories, visit the categories section or download an entry kit

Our Aims with the Communiqué Awards are:

  • To commend and encourage best practice and innovation in pharmaceutical industry communications and champion all that our industry has to offer, in accordance with the industry's Code of Practice
  • To recognise the value of responsible pharmaceutical company communications programmes in appropriately informing stakeholders and delivering mutually beneficial goals for the company, together with clearly identifiable benefits for stakeholders
  • To commend healthcare communications programmes that facilitate improvements in patient care and outcomes through education on management of disease and/or improved access to medicines
  • To commend work undertaken with stakeholders, to ensure appropriate awareness, knowledge, and use of products that has improved mutual understanding and trust and helped deliver improvements in healthcare
  • To recognise and commend the most effective communications campaigns of independent healthcare organisations, charities, or patient/professional associations
  • To commend successful Corporate Social Responsibility programmes, that demonstrate a sustainable, ethical approach to business and real value to society
  • To recognise the talent that exists in healthcare communications, whilst providing a genuine driver for internal motivation
  • To enhance trust in, and the reputation of, the pharmaceutical industry and healthcare communications
  • To create an environment where success is accepted and valued

Register for daily content alerts to ensure you receive updates relative to the 2010 scheme.



Related Links

About PMGroup
About the Communiqué Awards
About the Pharmaceutical Marketing Effectiveness Awards

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