Global Navigation
Winner 2010 - Patient or Professional Association of the Year
 |
Winner: Lifeblood: The Thrombosis Charity (submitted by Athena) |
|
Criteria
Entries may be submitted by pharmaceutical companies and/or consultancies on behalf of patient or professional associations.
This category is open to any patient or professional association, charity or support group based in the UK or Europe. Entries will be accepted through a third party if preferred (industry or consultancy).
|
|
Campaign overviewSince its inception in 2002, Lifeblood has been working to raise awareness of thrombosis with both the public and healthcare professionals. The "Stop the Clots" campaign focused on hospital-acquired blood clots, the biggest preventable killer in UK hospitals, with 70 per cent of deaths preventable through risk-assessment and treatment. The most notable achievement of the campaign was the Department of Health finally producing targets that mandated risk assessment of all adult patients on admission, with prevention of hospital-acquired clots in the National Operating Framework of the NHS. This is a phenomenal achievement, particularly considering Lifeblood's size and limited funding. |
Judges' comments
"We were completely bowled over by the dynamics of this entry. This was such a powerful, compelling campaign, which resulted in changed NHS practice and could save thousands of lives. What a great example of translating words into action and with serious momentum"
Award sponsor
Other entries
|
|
Highly commended: Migraine Action Migraine Action offers support to the one in ten people in the UK affected by migraine and provides information to the wider public, healthcare professionals and employers. In 2009 they significantly raised their profile, launching campaigns such as the Young Migraineurs Campaign and also a media relations campaign highlighting issues of light sensitivity for migraineurs affected by the phasing out of incandescent light bulbs. New resources such as four websites and an up-weighted outreach programme for migraineurs around the UK were also made available. Developing commercial and strategic partnerships has also been key to the year's success. What the judges thought: "Tactically this was very impressive – they revitalised their website significantly. A very effective campaign – raising awareness across key audiences with limited resources. For a small team, they achieved a lot" |
Finalists: Crohn's and Colitis UK (formerly known as NACC) (submitted by Healthcare Solutions) Myeloma UK
