Winner - Best Communication of Scientific Data - Communiqué Awards

Winner - Best Communication of Scientific Data

Agency: Ash Healthcare

Client: Daiichi Sankyo UK

Campaign: Olmetec on Trial

Criteria

This award enabled the judges to recognise and commend programmes that delivered balanced and compelling communication of scientific data, appropriate for specific stakeholder groups that helped facilitate improved clinical understanding and/or practice, raised standards of patient care, enhanced patient safety, improved access to treatment or overcame current barriers. In particular, recognising the skills in communicating and tailoring complex science in a suitable way for the relevant audience.

Campaign materials for Best communication of scientific data

Campaign overview

Guest delegates of the company at the European Society of Cardiology Congress were subpoenaed to be the jury at 'The Formulary Court of Justice', where the case for Olmetec to be on the formulary was tried. The scientific evidence, for and against, was presented to the jury by 'lawyers', (fellow delegates). The jury provided a unanimous verdict that clinicians should be able to prescribe Olmetec with recommendations for its position. As a result of the 'court hearing', five delegates have made formulary applications with three successful, two pending.

“The format was refreshing, engaging and stimulating and as a result, I am sure that it will have enhanced learning for the attendees”

Professor of cardiovascular medicine and epidemiology and consultant physician.

Judges' comments

"We liked this – a lot! It had a nice twist that brought data to life. In an area with many similar products they communicated their message differently. Very balanced, very transparent and outcomes show evidence of change in clinical practice"

Award sponsor

Other entries

Finalists:

Brand(x) Communications & DJM for MSD with SONIC BOOM

Cohn & Wolfe for F. Hoffmann-La Roche with B Focused in RA Management

Roche Products in-house team with ASCO 'The Meat in the Sandwich'

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