Winner 2010 - Best Medical Communications via Meetings or Congresses - Communiqué Awards

Winner 2010 - Best Medical Communications via Meetings or Congresses

Agency: Resolute Communications

Client: Shire

Campaign: Through the Looking Glass: A Child's Perspective on ADHD

Criteria

This award recognised meetings or congresses that facilitated the integration of clinical expertise and experts in the field, who are recognised and respected by their peers for their dedication and integrity. The meetings or congresses should have provided innovative and lasting contributions to clinical practice, (eg, guidelines for treatment, consensus statements, opinion forming proceedings and changes to opinion in clinical practice) that will improve standards of healthcare in the future.

Entries must show how the activity has developed or enhanced relationships with key clinical groups or associations, to disseminate expertise and clinical experience to a wider audience. They must provide evidence of being a relevant and strongly educational programme to increase awareness and knowledge of effective treatment, optimise patient care pathways for the management of a condition or disease and ultimately improve standards of care.

Campaign material

Campaign overview

'Through the Looking Glass' was developed to help Shire's entry into the ADHD market and differentiate them from the competition. Hand-painted artwork, a keynote speaker who inspired with her account of the child's perspective and a programme that dealt with real issues affecting ADHD clinicians and patients, helped to deliver success at this important, inaugural event.

"An inspired choice to think about ADHD from the perspective of young people" Professor of child and adolescent psychiatry

Judges' comments

"A refreshingly creative approach to a meeting. Good qualitative and quantitative objectives and well executed. A strong profile-building campaign in a cluttered market"

Winners' comments

"It's brilliant. It was a lot of hard work but we were so enthusiastic to be up here tonight. A great effort from a great team"

Award sponsor

Other entries

Highly commended: Ash Healthcare for Daiichi Sankyo UK with Olmetec on Trial

To give physicians the knowledge they needed to develop a successful formulary application for Olmetec, guest delegates at the European Society of Cardiology Congress were subpoenaed to hear evidence at the 'The Formulary Court of Justice' where the case for Olmetec's position on local formulary was 'put on trial'.

"The format was refreshing, engaging and stimulating and as a result, I am sure that it will have enhanced learning for the attendees" Professor of cardiovascular medicine and epidemiology and consultant physician

What the judges thought: "Impressive stuff and very well implemented. The concept encouraged debate to help form opinion. Good use of satellite symposium. Very targeted and achieved a good level of stakeholder involvement"

Finalists:

Abbott with the support of ApotheCom (Huntsworth Health) with Arena for Immunology Annual Meeting

Pfizer with The Elephant in the Room Symposium

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