Global Navigation
Excellence in Customer Focus - Other Healthcare Professionals
Sponsored by:
This category relates to projects undertaken in 2011 where a particular customer initiative made a significant and measurable difference to that customer group of healthcare professionals such as nurses, pharmacists etc. and to the performance of a product.
This category relates to work carried out between January and December 2011.
Judging criteria:
- Clearly identified customer group
- Identification of needs of customer group
- Evidence of initiatives to change perception
- Evidence of new or changed perceptions among the customer base
- Evidence of changed behaviours and enhanced health outcomes
- Customer feedback
