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Excellence in Customer Focus - Physician / Prescribing
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This category relates to projects undertaken in 2011 where a particular customer initiative made a significant and measurable difference to that customer group of physicians / prescribers and to the performance of a product. Please note that 'customer' in this context relates to individuals or groups of physicians / prescribers only.
This category relates to work carried out between January and December 2011.
Judging criteria:
- Clearly identified customer group
- Identification of needs of customer group
- Evidence of initiatives to change perception
- Evidence of new or changed perceptions among the customer base
- Evidence of changed behaviours and enhanced health outcomes
- Customer feedback
