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Excellence in Brand Focused Digital/Social Media - Healthcare Professionals
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This award recognises excellence in digital programmes and campaigns (both social media activities and commissioned work such as websites, apps, etc.) aimed at changing behaviours among healthcare professionals as part of an integrated overall marketing plan or alone. Entrants will need to describe the decision processes that lead them to the use of the chosen media. They should also describe how the impact of the programme was evaluated and demonstrate the impact of the digital marketing activity within the target audience.
Work carried out during the 18-month period between July 2010 and December 2011 will be eligible.
Please ensure that any websites/digital media you refer to in your entry can be accessed by our judging panel. Please make sure you advise of any passwords or specific links when submitting your entry and provide seven sets of any hard copy samples showing digital activity, if applicable.
Judging criteria:
- Rationale for the choice of media
- Digital strategy development
- Evidence that the digital activity was built upon customer insight
- Evaluation demonstrating the effective capture/use of data to measure performance
- Evidence of changed behaviours and enhanced health outcomes
- Stakeholder/Customer feedback
