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Excellence in Ongoing Brand or Portfolio Management - Over a 3 Year Period
Sponsored by:
This award relates to activities to support the development of an ethical product or portfolio originally launched before January 2009. Entrants will need to demonstrate the ongoing development of the brand, market access and marketing excellence during this three-year period.
Work carried out over the 3 year period between January 2009 and December 2011 is eligible.
Judging criteria:
- Evidence that the brand was built upon customer insight
- Explanation of positioning and evidence of effective brand building
- Market access strategy & execution
- Effective integration and implementation of activities
- Evidence of changed behaviours and enhanced health outcomes
- Customer feedback
