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PMEA Awards 2011 Finalists

The Saatchi & Saatchi Health Product Launch Award

  • Sativex: Small Victories for people with MS spasticity by Bayer Healthcare in association with Langland
  • Regaine for Men Foam by McNeil Healthcare (UK) Limited
  • SIMPONI for MeTM Patient Support Programme by Merck/MSD in association with RAPP

Brand Marketing Excellence Award

  • Count Me In – how Humira won the hearts and minds of patients and customers by Abbott
  • The Re-Launch of ADVAGRAF by Astellas Transplant, in association with Kane & Finkel Healthcare
  • Pradaxa in pVTE by Boehringer Ingelheim in association with Halesway

The Sudler & Hennessey Brand Revitalisation Award

  • Fragmin – the 21-year-old brand coming of age by Pfizer in association with Sudler & Hennessey
  • Xalacom – The revitalisation of a falling market leader by Pfizer in association with Sudler London

  • Great Expectations by Takeda UK in association with PAN Advertising

Orphan Drug Award

  • Supporting patient access to orphan drugs by Actelion Pharmaceuticals UK & Ireland in association with Euro RSCG Life Medicom
  • Vidaza by Celgene
  • Changing the HAE treatment paradigm by Shire HGT and Sudler & Hennessey
  • Osteosarcoma – the children's cancer by Takeda UK in association with Liberation Communications

The Celesio OTC Award

  • Flomax Relief Pharmacy Training Programme by Boehringer Ingelheim in association with eBee
  • Regaine for Men Foam by McNeil Healthcare (UK) Limited
  • Getting ahead of head lice by Thornton & Ross in association with Pegasus PR

Integrated Marketing Award for Medical Devices / Diagnostics

  • Design 4 Health by Merck Serono in association with 90TEN Healthcare
  • The ONE Programme: Excellence in Optic Nerve Evaluation (ONE) by Pfizer in association with Quintiles Medical Communications
  • cobas Academy e-learning by Roche Diagnostics

Customer Focus Award

  • Epidermal Growth Factor Receptor (EGFR) mutation testing network in Advanced non-small cell lung Cancer (NSCLC) by AstraZeneca in association with Creative Lynx, iS Health and Munro & Forster
  • COPDexchange by Boehringer Ingelheim and Pfizer in association with Porter Novelli
  • Thick & Easy by Fresenius Kabi in association with Euro RSCG Life Medicom
  • The European Hyponatraemia Network by Otsuka Pharmaceutical Europe Ltd in association with ApotheCom (Huntsworth Health)
  • The ONE Programme: Excellence in Optic Nerve Evaluation (ONE) by Pfizer in association with Quintiles Medical Communications

Customer Focus Award – Pharmacists

  • Tacrolimus: Be Specific .... Always Use the Brand Name by Astellas Pharma
  • Flomax Relief Pharmacy Training Programme by Boehringer Ingelheim in association with eBee
  • GSK iDeal – helping pharmacists manage their trading deals and discounts more efficiently by GlaxoSmithKline in association with SapientNitro

Patient Focus Award

  • Follow-up to Success – A retraining programme for Peritoneal Dialysis Patients by Baxter Healthcare Ltd
  • Questival website by Bayer Healthcare in association with Langland
  • A Conscious Choice: Informed patients make informed decisions by Nordic Pharma
  • Man MOT - Monday Opportunity to Talk by Pfizer in association with Red Health and partners (Men's Health Forum, Diabetes UK, Relate, Sexual Advice Association, Family Planning Association, National Obesity Forum, HEART UK)

The Euro RSCG Life Digital Award

  • Questival website by Bayer Healthcare in association with Langland
  • Paper to Patient by GlaxoSmithKline in association with eBee
  • GSK iDeal – helping pharmacists manage their trading deals and discounts more efficiently by GlaxoSmithKline in association with SapientNitro
  • Psoriasis360 Social Media Campaign by Janssen in association with Creative Lynx
  • Rheumatology-Congress.co.uk by Roche Products Ltd UK and Chugai Pharma UK Limited in association with Tonic Life Communications

The Grey Healthcare Group Cause Marketing Award

  • Which one is easier to carry? by East Sussex County Council in association with 90TEN Healthcare
  • Healthy Living Pharmacy by NHS Portsmouth in association with The Tipping Point
  • The ONE Programme: Excellence in Optic Nerve Evaluation (ONE) by Pfizer in association with Quintiles Medical Communications

Healthcare Collaboration Award

  • Epidermal Growth Factor Receptor (EGFR) mutation testing network in Advanced non-small cell lung Cancer (NSCLC) by AstraZeneca in association with Creative Lynx, iS Health and Munro & Forster
  • ChloraPrep by Carefusion in association with Seven Stones
  • Joint Working? by Arthritis and Musculoskeletal Alliance, Chugai and Roche supported by MHP Health Mandate
  • Paper to Patient by GlaxoSmithKline in association with eBee
  • Can You Feel My Pain? Partnership by Pfizer

The Hill & Knowlton Award for Innovation

  • Questival website by Bayer Healthcare in association with Langland
  • Psoriasis360 Social Media Campaign by Janssen in association with Creative Lynx
  • The European Hyponatraemia Network by Otsuka Pharmaceutical Europe Ltd in association with ApotheCom (Huntsworth Health)
  • Man MOT - Monday Opportunity to Talk by Pfizer in association with Red Health and partners (Men's Health Forum, Diabetes UK, Relate, Sexual Advice Association, Family Planning Association, National Obesity Forum, HEART UK)
  • cobas Academy e-learning by Roche Diagnostics in association with Roche Diagnostics

The GSW Worldwide Marketing Team of the Year Award

  • Humira Team, Abbott
  • Iressa Team, AstraZeneca
  • Vidaza Team, Celgene
  • Regaine Team, McNeil Healthcare (UK) Limited

Corporate Responsibility Award

  • Gilead UK and Ireland Fellowship Programme by Gilead Sciences in association with Wisper Public Affairs
  • EXcellence in Ophthalmology Vision Award (XOVA) 2010 by Novartis Pharma AG in association with Alpha-Plus Medical Communications (Fishawack Group)
  • Human African Trypanosomiasis – Not Neglected by Sanofi by Sanofi
  • A Life Worth Living by Takeda UK in association with Interaction Marketing & Public Relations

Individual/Organisation Awards Categories

  • AstraZeneca
  • Celgene
  • GlaxoSmithKline
  • Otsuka
  • Pfizer
  • Shire

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