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STEM
Sponsor of: Campaign of the Year
STEM is the only company in Europe specialising in the provision of Marketing Audit. Now operating in 16 countries, we have recently started operations in Asia Pacific and North America. The purpose of the marketing audit is to identify the biggest and quickest opportunities to enhance performance by benchmarking the quality of decision making and quantifying alignment to those decisions across the organisation. Our benchmark database now has in excess of 3,000 field visits with sales representatives and >12,000 observed customer interactions and >1,500 KAM plan reviews. We have conducted audits in >70 per cent of pharmaceutical companies.
Sponsor weblink: STEM
