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Pharmaceutical Marketing Effectiveness Awards

Hill & Knowlton

Sponsor of: Hill & Knowlton Award for Innovation

Innovations in 2011

See the future? Where and what are the innovations going to be in 2011? It would be nice to know now, to make prediction a little easier but, one area for innovation is clearly identified and it has a really boring name – Health Technology Assessment. But it certainly is not boring in its effects. This area calls for innovation at all levels, from the way that the HTA process is applied to control cost rather than assess 'value', to the governance issues raised by the responsibilities that HTA bodies assume.

"Who has the say in Health Technology Assessment? A report by Hill & Knowlton, August 2010.
Nick.may@hillandknowlton.com

Sponsor weblink: Hill & Knowlton

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