In this issue we take a look at …

… How technology is shaping the healthcare communications model

The traditional healthcare communications model has been transformed by advances in technology that are enabling new voices to engage in health discussions in real time.

… The mobile frontier

What does the future hold for mobile marketing and how should innovation be incorporated into mobile health communications?

… Patient-centred support

Can pharma be at the forefront of a far more integrated healthcare system?

… Agency/industry matchmaking

Today’s business pressures have changed the dynamic of client-agency relationships and created a new focus on increasingly complex RFIs.

… Changing the conversation

Healthcare public relations is adapting to a new integrated, social media-driven world.

… Change for the better

Knowing how to implement a successful change programme is crucial when operating within an industry in flux.

… Talk about a successful merger

How communications can support effective mergers and acquisitions outcomes.

Also with this issue …

… News

Our snapshot of the latest news, events and appointments in the world of healthcare communications

… Q&A

We catch up with the winner of the Communiqué Awards 2012 Young Achiever of the Year

... Case studies

Two public awareness campaigns, one highlighting the signs of depression and the other focusing on a little known condition, pulmonary hypertension

View Communique - Volume 32 online 

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app - www.pmlive.com/pme?category=communiqué