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Communique - Volume 33

Communique Volume 33In this issue we take a look at …

… Challenging preconceptions of the industry
The ABPI’s new head of media Lisa Potter on making the switch from NHS to industry

… Delivering beyond the pill
Communicating added value is now crucial for market access programmes

… Dawn of a new world
How changes to the NHS in England have had an impact on pharma so far

… Subconscious seduction 
Influencing behaviour change through healthcare communications

… Running medical meetings
Medical event planners can learn from large-scale events

… Back to mobile basics
Texting still has a crucial role in a communications plan

… Location, location, location
Picking the right area to set up can be crucial for your business

Also with this issue …

… News
Expansion at inventive and Publicis and agency success at PMEA 2013

…Appointments
The latest people moves in healthcare communications

… Communiqué Awards
Interviews with two award winners from Communiqué 2013 as well as two case studies of award-winning projects

…PMHub
A guide for agencies to make best use of PMLiVE’s PMHub service directory

View Communique - Volume 33 online 

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app - www.pmlive.com/pme?category=communiqué

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