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Communique - Volume 34

Communique Volume 34

in this issue we take a look at …

… Social media – part of the routine
Rebecca Canvin argues that social media is now part of the norm for pharma companies

… Access to knowledge
Demonstrating transparency through open science publishing

… Narrative education
The power of storytelling, the importance of the individual and the start of a radical shift in pharma

… Citation needed
Wikipedia is an increasingly importance source of knowledge for patients and information must be kept accurate and up to date

… Power to the people
Patient-centric approaches are creating an era of self-care

… Back to school
It’s time pharma looked to the classroom to improve the nation’s health

… The behavioural science of adherence
The academic principles that underpin a person’s decision to not take a treatment as prescribed

… Making success measurable
Companies cannot overlook effective evaluation

Also with this issue …

… News
Innovative cancer campaigns in Brazil and art that inspires disease awareness

… Case studies
Overcoming resistance to antibiotics, excellence in ophthalmology treatment, addressing the burden of liver disease, support for osteosarcoma and migraine management

… Communiqué Awards
All the finalists for Communiqué 2014 and an interview with a former Young Achiever of the Year

…Complete company listings
We’ve added even more agencies to our A-Z listing providing an even more comprehensive guide to selecting a PR or med ed agency

View Communique - Volume 34 online

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -é

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Healthcare communications with unique thinking, insight and attitude...