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Pharmaceutical Market Europe - April 2016

PME April 2016

In the April issue of PME we see how, despite steady improvements across Europe in a range of healthcare indicators, timely access to health services remains an exception.

Amgen’s Sue Rees argues the case for pharmacovigilance as a strategic asset that can protect products by looking out for those that use them.

And we speak to Merck Consumer Health’s Uta Kemmerich-Keil about how she wants to add value to her business and society at large.

The issue also looks at SEO in healthcare, the role of patient art in generating insights and virtual meetings.

View PME April 2016 online

 

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