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Pharmaceutical Market Europe - July/August 2015

PME July/August 2015

This month we hear from Janssen’s Cyril Titeux on the industry’s pricing, access and reputation challenges.

There are reports on trends from two of the year’s major scientific congresses with value and pricing coming to the fore at ASCO and diabetes drug safety being the talk of the ADA meeting.

And there’s a look at strategies for emerging markets and how to make the most of working in, and with, these increasingly important nations.

On the digital front we talk to Qualcomm’s Rick Valencia about digital health changes - and the cultural shifts needed to bring them about - and this issue also casts its eye over digital patient support tools.

Finally, healthcare communications excellence features in the form of some of the stand-out results from the recent Communiqué Awards 2015.

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Aptus Health is dedicated to advancing health engagement. The company offers end-to-end digital health engagement solutions spanning all areas of...