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Pharmaceutical Market Europe - July/August 2020

Pharmaceutical Market Europe - July/August 2020

Celebrating the first virtual Communiqué Awards!

In a year marked by unprecedented change and a new necessity for adaptability, the Communiqué Awards held its first virtual awards event on 2 July showcasing the best work in healthcare communications.

The annual Communiqué Awards 2020 was broadcast live straight to the screens of those watching at home on the day, with 1,400 live views and 37,000 minutes watched in total.

Commenting on the success of the first virtual Communiqué Awards, Debbie Tuesley, events director at PMGroup said: “It was fantastic to see such a positive response both before, during and after to the live stream awards. In this exceptional year, we have been very proud to ensure that the outstanding work taking place in support of patients in the healthcare medical affairs and communications industry can continue to be recognised.”

The live screening also took social media by storm – 500 tweets were sent and of those, 370 went on the Communiqué social media wall. This impressive activity also resulted in the Communiqué hashtag – #cxhealth – trending 9th in the UK.

Congratulations to all our winners, highly commended and finalists! The competition was fierce as always and, again, the judges were impressed with the quality of the entries. See our coverage of this exciting inaugural live streaming event starting on page 22.

On a more serious note, in the cover article by Chris Ross on the science of behaviour, it is clear that everyone counts in the fight against COVID-19 and that the behaviour of each and every one of us can help to stem the tide of this disease

As Chris says: “Behavioural ‘nudges’ will be key to preventing a second spike, with everything from hand hygiene and haircuts to workplace safety and contact tracing all relying on the right behaviours. But evidence from past pandemics shows that, when the peak has passed, it doesn’t take long for people to return to their old ways. With COVID-19, short-term behaviour change won’t be enough.”

Read more about the vital part that behavioural science has to play in the war against the coronavirus on page 28. I hope you enjoy this issue!

View Pharmaceutical Market Europe - July/August 2020 online

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