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Pharmaceutical Market Europe - June 2012

PME - June 2012. PME June 2012This issue PME talks to …

Charles Mgone

The executive director of European and Developing Countries Clinical Trials Partnership talks about his vision for partnerships and clinical trial success stories

And we take a look at …

Real-world data

Dawn Sherman, chief operating officer at Medco International explores how real-world data can shed light on the true value of medicines at a time when demonstrating value has never been more important

Publication planning

Increasing globalisation and greater numbers of stakeholder groups mean publication must focus even more on being accessible and engaging to diverse audiences

Regulation: France stands firm

Guillame Roussel, vice president of compliance solution, EMEA at Cegedim Relationship Management, discusses the new Reform du Medicament requirements and how failure to comply could damage the pharma inidustry’s reputation 

Brazil: an attractive investment proposition

Latin America’s largest pharmaceutical market continues to grow apace with Goldman Sachs predicting that it could be one of the four leading global economies by 2050

View: June 2012 PME online 

Also with this issue …

International Media Procurement

PME’s guide to managing the balance between thinking global and acting local in media procurement and achieving consistency while embracing local idiosyncrasies

… Inside: market access

Achieving success in market access requires multi-disciplinary commitment, coupled with the foresight and skill to adapt to the constantly changing global market access environment

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