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Pharmaceutical Market Europe - June 2016

PME June 2016

This month PME leads on how companies are being forced to diversify and specialise their business models in our Explosive Evolution cover feature.

With the UK’s June 23 EU membership referendum vote fast approaching we roundup the industry implications of Brexit, which can best be summed up as ‘bad for business’ when it comes to the country’s life science base.
 
And we speak to Sobi’s UK and Ireland general manager Neil Dugdale about the opportunities to tackle rare diseases in the UK and his company’s successes with orphan drugs.

The issue also asks whether pharma is harnessing the full emotional power of brand creativity.


View PME June 2016 online

 

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