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Pharmaceutical Market Europe - March 2016

PME March 2016This month PME met Novo Nordisk’s senior vice president for marketing, medical affairs and stakeholder engagement Christian Kanstrup for a fascinating chat about his career to date and how his company - like a number of others in the industry - is gearing itself up for an ‘era of launches’.

We also looked at behavioural science and asked whether, having been used in healthcare for many years, it could hold the key to improving patient outcomes for pharma.

Applications for social media featured, in the shape of social data's potential in how drugs perform outside RCTs and also the technology's influence on drug pricing debates.

And EphMRA's Thomas Hein gave us his take on the ever-changing face of market research and its impact on the healthcare industry.

View PME March 2016 online

 

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