Please login to the form below

Not currently logged in

Pharmaceutical Market Europe - March 2016

PME March 2016This month PME met Novo Nordisk’s senior vice president for marketing, medical affairs and stakeholder engagement Christian Kanstrup for a fascinating chat about his career to date and how his company - like a number of others in the industry - is gearing itself up for an ‘era of launches’.

We also looked at behavioural science and asked whether, having been used in healthcare for many years, it could hold the key to improving patient outcomes for pharma.

Applications for social media featured, in the shape of social data's potential in how drugs perform outside RCTs and also the technology's influence on drug pricing debates.

And EphMRA's Thomas Hein gave us his take on the ever-changing face of market research and its impact on the healthcare industry.

View PME March 2016 online


Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone and iPad

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

COVID-19 Updates and Daily News

Featured jobs


Add my company
Empowering Strategic Performance Ltd

OUR GOAL: To help clients Metamorph™ Science into Action that changes healthcare to improve the lives of patients. Empowering Strategic...