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Pharmaceutical Market Europe - May 2012

PME May 2012PME – May 2012. This issue PME talks to …

Jane Griffiths

Company group chairman of Janssen EMEA tells PME why a focused product portfolio and expert staff are imperative to success

And we take a look at …

Healthcare reform

The first article in the series from IMS looks at the impact of reforms on pharma and urges the industry to engage with governments through whatever means to ensure that its voice will be heard

South Korea

One of the Asian Tiger economies, South Korea has maintained rapid growth levels, low state debt and a pharma industry that has achieved consistent double-digit growth for five years

Innovation: improving the prospects for ATMPS in Europe

With large pharma companies still reluctant to develop cell, gene and tissue-based therapies, it is critical that regulators provide proactive support for sponsors

Early phase strategic communication planning 

Rob Kemsley, a Fellow of the Chartered Institute of Marketing and director of Syntropy Medica, explores why EPSCP has emerged as a major impetus in pharmaceutical communications development

View: May 2012 PME online 

Also with this issue …

Avoiding the Pharma Digital Trap

Armed with enthusiasm to conquer a new frontier, companies must not forget the key principles of marketing in the pursuit of a digital dream, cautions RAPP

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