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Pharmaceutical Market Europe - May 2015

PME May 2015The May issue of PME looks at an  award-winning and innovative project by Novo Nordisk to improve patient outcomes.

Staying with the patient, we ask how far should the industry go in setting a patient-centric agenda?

We also speak with Boehringer Ingelheim’s Dr Wolfgang Baiker about the company’s ambitious plans in biosimilars and how it hopes to forge ahead in the area without upsetting its existing contract manufacturing business.

The new generation of novel oral anticoagulants gets put under the microscrope, and we find that, while they may be a cost-effective choice, access remains an issue.

We also hear from AbbVie and others about how the pharma industry could meeting the challenge of system redesign.

As well as this, the May issue has the latest in the Heart of the Matter thought leadership series from McCann Complete Medical and PME’s Digital Doctors supplement.

Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone and iPad

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