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Pharmaceutical Market Europe - November 2015

PME November 2015

In the November issue of PME we speak to Astellas about its first decade of operations and where it hopes to move over the next ten years.

There’s a five-step plan for patient-centred digital communications from Letizia Affinito and John Mack, and we look at the new normal for pharma -  multichannel communication.

We ask whether a minor revolution is on cards for the medical bibliographic information ecosystem following the EMA’s launch of its new literature-screening service.

Meanwhile, we hear how some management dilemmas defy logic - and how to approach problems that seem unsolvable by traditional, methodical methods.

Also with this issue is the latest instalment in McCann Complete Medical’s Heart of the Matter series, which this time looks at the challenge of turning big data into high-value real-world evidence.

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