Please login to the form below

Not currently logged in

Pharmaceutical Market Europe - November 2016

PME November

This month we place behavioural change under the spotlight in a special section, where our expert contributors offer their thoughts on areas such as translating the theory into practice, applying it to brand planning and the supporting function played by design.

There’s also an introduction to the COM-B model developed at the UCL Centre for Behaviour Change. If you’re not familiar with this, its uses include identifying goals and then deciding on what might constitute an appropriate intervention.

For this month’s issue I spoke with Ipsen’s new chief executive David Meek about his company’s strategy for growth and - appropriately enough, as we sat down at the ESMO meeting in Copenhagen - his hopes for new cancer drug Cabometyx.

We covered the strategic pillars Ipsen is counting on for success and looked at the strong progress the French firm is making in the US - where for the first year its operations there are its number one affiliate by revenue - and the changes to its primary care business model in China.

Also in this issue is a report on a roundtable meeting convened last month to examine the impact of the millennial HCP, that saw participants investigate the positive changes millennials are bringing to healthcare and look at how millennial attitudes aren’t restricted to ‘generation now’.

View PME November 2016 online


Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone and iPad

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

COVID-19 Updates and Daily News

Featured jobs


Add my company
COUCH Health

We are a patient engagement agency committed to making clinical study experiences human. By guiding organisations in making everything they...