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Pharmaceutical Market Europe - September 2015

September 2015In September’s PME we look at the local role for global market access teams, and pose the six big questions that will shape your access strategy.

There’s expert advice on formulating the recipe for a successful strategic plan and, investigating future directions in medical communications we find that changing behaviours begins at home.

And in his Darwin’s Medicine column Professor Brian D Smith explores how obsolete business models are making space for the new as the pharma industry continues to evolve.

We also hear from EFPIA on the industry’s transparency challenges, and the opportunity its new disclosure code presents, and from the EUPATI initiative and how it’s looking to get more patients involved in European medical research.

Finally, also with this issue is our UK Pricing, Value and Access supplement, which provides practical advice on navigating the HTA process, communicating your value proposition to payers and demonstrating value in the real world.

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