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Pharmaceutical Market Europe - April 2012

PME April 2012PME - April 2012. This issue PME talks to …

Giovanni Recordati

Chairman and CEO of Recordati talks about the company’s expansion into Turkey, its third largest market, the benefits of being small, independent and acquisitive, and the importance of corporate social responsibility

And we take a look at …

Biotechnology: human capital

Patrick Mooney, senior client partner at Korn/Ferry International explores why biotech firms’ hunger for global expansion is fuelling the sector’s search for the best international skills

The patient journey

Plotting a roadmap for optimal disease education and brand management is key to achieving true patient centricity

R&D: stem cell therapies

Promising treatments are being developed in the area, but a clear regulatory pathway is needed to ensure risks to patients are minimised

China: the growth factor

China is one of the world’s fastest-growing economies and became the world’s second largest economy in 2010, just one year on from announcing widespread healthcare reforms that would underpin universal healthcare coverage for the nation’s 1.3 billion population

Also with this issue …

Digital Handbook: PME’s guide to using digital and how to make the most of it

As well as providing you with practical insights, tips and information to help you use and evaluate today’s digital channels, the guide is regularly updated on

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