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Pharmaceutical Market Europe - April 2015

PME April 2015

In the April issue of PME there’s an extended look at real world data and the rise of the observational data in healthcare, though we find there’s still a way to go before its promise is fully seen.

We talk to Sanofi’s executive vice president, global divisions and strategic development Pascale Witz about her career and driving change at the French pharma company.

There’s a look too at the issue of drug pricing - something of a lightening rod for pharma at the moment - and we hear from industry and politicians on how pricing and access could be addressed.

This issue also has an interview with AstraZeneca’s director of marketing Chris Boulton about his firm’s efforts in diabetes, innovations in the area and why we still need more, and better, diabetes medicines in the future.

And finally, don’t forget to look out for our Digital Doctors supplement in the May issue of PME.

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PME is also available to download as an app for iPhone and iPad

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

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