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Pharmaceutical Market Europe - December/January 2013

This issue PME talks to …

… Cesar Rodriguez

Janssen UK & Ireland managing director is relishing being in the UK market, after years working across Europe and North Africa. He talks exclusively to PME about concerns on value-based pricing and extols the virtues of best practice sharing across regions at Janssen 

And we take a look at …

Regulation: India's patents versus India's patients

Nick Beckett, partner and head of the Intellectual Property Practice at CMS Cameron McKenna, looks at the implications for pharma of the Roche Pegasys case

Making the switch: customer loyalty

Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma, say Aleksander Ruzicic, Steven Flostrand and Rüdiger Speitel of IMS Consulting Group

… Latin America: positive prospects

The region offers a healthy proposition for investors when compared to mature,
stalling markets where growth predictions are poor. We look at Brazil, Mexico, Argentina, Venezuela, Chile and Peru

… Masterclass: customer valuation

Sanjay Rao, vice president of CRA, explores the approaches pharma should be taking to ensure that it achieves customer valuation from discovery through to development and commercialisation

… Pipeline: renewed hope for progeria treatment

Treatments for progeria are limited but lonafarnib and FTIs as a class offer hope for children with the condition, says Andrea Bothwell of Adis International (Springer Healthcare) 

Also with this issue …

… Digital Yearbook 

Dominic Tyer and the team round-up 2012's biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013

Plus… 

… 10 Ways… to activate digital opinion leaders

Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates

View PME December/January 2013 online

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