Please login to the form below

Not currently logged in

Pharmaceutical Market Europe - December/January 2013

This issue PME talks to …

… Cesar Rodriguez

Janssen UK & Ireland managing director is relishing being in the UK market, after years working across Europe and North Africa. He talks exclusively to PME about concerns on value-based pricing and extols the virtues of best practice sharing across regions at Janssen 

And we take a look at …

Regulation: India's patents versus India's patients

Nick Beckett, partner and head of the Intellectual Property Practice at CMS Cameron McKenna, looks at the implications for pharma of the Roche Pegasys case

Making the switch: customer loyalty

Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma, say Aleksander Ruzicic, Steven Flostrand and Rüdiger Speitel of IMS Consulting Group

… Latin America: positive prospects

The region offers a healthy proposition for investors when compared to mature,
stalling markets where growth predictions are poor. We look at Brazil, Mexico, Argentina, Venezuela, Chile and Peru

… Masterclass: customer valuation

Sanjay Rao, vice president of CRA, explores the approaches pharma should be taking to ensure that it achieves customer valuation from discovery through to development and commercialisation

… Pipeline: renewed hope for progeria treatment

Treatments for progeria are limited but lonafarnib and FTIs as a class offer hope for children with the condition, says Andrea Bothwell of Adis International (Springer Healthcare) 

Also with this issue …

… Digital Yearbook 

Dominic Tyer and the team round-up 2012's biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013


… 10 Ways… to activate digital opinion leaders

Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates

View PME December/January 2013 online

Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone and iPad

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

COVID-19 Updates and Daily News

Featured jobs


Add my company
Bedrock Group

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...