Please login to the form below

Not currently logged in

Pharmaceutical Market Europe - December 2013

PME December 2013In this issue we talk with …

… IQWiG’s Beate Wieseler

The German HTA body’s drug assessment department head talks about taking a pragmatic approach to comparing medicines … 

And we take a look at …

… Multi-channel marketing in China

How digital technology is playing a key part in its evolution  …

… Online market research communities

And how to best use ‘controlled’ social web environments …  

… Canada’s oncology market

Where simple estimates of the cancer picture overlook its true complexity …

Also with this issue …

… Digital Intelligence 

Was 2013 the year mobile really started gathering speed for pharma?

… R&D Pipeline

Developments in cell wall inhibitors for bacterial infections

… Innovation Update

European pharma job cuts are releasing talent that's driving the development of bioclusters …

Pharmacy in the UK

and in addition ...

... Spotlight: Pharmacy in the UK

Shaping the future of the pharmacy sector
The role of community pharmacy
The medicines optimization agenda …


View PME December 2013 online


Register here to receive email notification of future digital editions of PME or contact the subscriptions department to enquire about receiving a print copy of the magazine. More PMLiVE digital editions can be found here.

PME is also available to download as an app for iPhone, iPad, Android and Kindle Fire

Please note: Some older digital editions may no longer be accessible while we transition to a new digital edition system and app -

COVID-19 Updates and Daily News

Featured jobs


Add my company

We find the soul in the science, the humanity in the data, harnessing the power of creativity to deliver medical...