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Pharmaceutical Market Europe - December 2013

PME December 2013In this issue we talk with …

… IQWiG’s Beate Wieseler

The German HTA body’s drug assessment department head talks about taking a pragmatic approach to comparing medicines … 

And we take a look at …

… Multi-channel marketing in China

How digital technology is playing a key part in its evolution  …

… Online market research communities

And how to best use ‘controlled’ social web environments …  

… Canada’s oncology market

Where simple estimates of the cancer picture overlook its true complexity …

Also with this issue …

… Digital Intelligence 

Was 2013 the year mobile really started gathering speed for pharma?

… R&D Pipeline

Developments in cell wall inhibitors for bacterial infections

… Innovation Update

European pharma job cuts are releasing talent that's driving the development of bioclusters …

Pharmacy in the UK

and in addition ...

... Spotlight: Pharmacy in the UK

Shaping the future of the pharmacy sector
The role of community pharmacy
The medicines optimization agenda …


View PME December 2013 online


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